Another simple way to grow in the number of likes, comments and followers is to offer incentives for these simple tasks. You can promote a contest where if new customers follow you through the social media site, they are automatically entered to win tickets to a big event.
Or, if a follower on Instagram likes or comments on a photo, they are entered to win a ticket or a product that has not been released for sale by the company yet.
Although these are extremely simple tasks for people to do, a number of people do not do them simply because they have no incentive to do so. When you receive likes on a photo, or when there are hundreds of comments on a photo, it has more of a chance of going viral which is exactly what you want as a business owner.
A great way to get customers and potential customers to help you in taking your site and social media pages viral, is to offer them something in return for helping you. Not only will more people share your site and your content, but the incentive does not even have to be that large for a majority of the people to take part in the contest, or to share a photo that your business posts on their Instagram account page.