If you are an airline company, offer customers reward points for travel if they share your photo on Instagram. Or, if your company sells clothing, offer a customer a coupon for $15 if they share something that you posted on your page. These are simple ways to reward your followers, to keep them happy and to avoid losing them to other competitors out there.
Most companies offer their followers at least some form of a reward; even if it is something small, it is a form of gratitude that you are thankful they are your customer and that they are following you on social media platforms.
If your business does not offer any form of an incentive, or if you do not offer any reward to your followers, it is going to result in them turning to the competition. Again, you want these people to keep following you, and you want them to remain loyal to your company. But, why would they do so if you do not give them anything in return, and if you do not show your appreciation for them being a loyal customer?
As a business owner, you have to offer your customers who are following you on social media some form of reward. Whether it is quarterly, once a year, twice a year or even in the form of a contest, it is a small way to show them you are thankful that they are following your site, and that you want them to continue following you on as many social media platforms as possible.
The more rewards that are offered, and the more opportunities your followers have to earn rewards, the greater the chances are they will continue to follow you through social media platforms.