If you have social media platforms for your business, you will want them to grow. Even if you choose not to give away from concert tickets, or give away money for people following you, you can offer contests and other forms of incentives for them to offer to you.
Not every business has as much money to spare as American Express; this means not all businesses are going to be able to give away trips and expensive prizes to their followers. But, you have to show some effort, and you have to show your followers you are willing to give them something in return if they follow you on social media platforms.
It can be as simple as giving them a few points towards a future purchase when they comment on a photo you post. Or, you can offer them a 10% discount at checkout when they shop online (or free shipping) if they like a post you have made on your social media pages.
It does not have to be a grand gesture, but there has to be some kind of gesture. If you want people to follow you and to take the time to comment on your social media platforms, you have to give them a reason to want to and some form of incentive for them to do so.
No matter what line of business you are in or what social media pages you have, the more followers you have online, the greater your chances are of growing online and growing at local retail shops you operate. If you are a brand new company, or even a well-developed company and are just getting in to the social media scene, make sure you understand how it works. It is important to learn from the companies that have millions of followers. Look at what they do, and how they are thankful to the followers they have on the social media pages which they operate.
By showing your followers some form of gratitude and offering them an incentive to follow you, it is not only going to make them want to keep following you, but to actually engage (by commenting, liking or even taking part in contest) on your social media pages. So remember to give them returns, to reward your followers and to continually thank them for remaining loyal to your business, even though they have other choice competitors to turn to.
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Jul 2024
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