You can offer things such as free trips, gift cards or credit card gift rewards, movie tickets, backstage concert tickets or tickets to their favorite sporting event of the year. These are a handful of perks that companies have offered in the past, and continue to offer to their followers in order to keep them on board.
As a customer, you want to be shown some form of gratification. Not only are you following the company on social media, you are taking the time to like and comment on their videos and images. Furthermore, you are spending money when you shop through their online store, or when you shop with one of their local retailers. You are doing so much for the business, so you naturally want something in return for your loyalty and for the spending habits that you have formed over the years with the company.
The companies that offer these perks and give their customers something in return, are not only the ones who have the most followers on their social media platforms, but are also the businesses which are most well-known around the world. These are the businesses that tend to earn the highest profit margins, and will sell nearly any product to their customers. The customers will purchase these products because they rely on the company.
In order for your business to survive, it is essential for you to give back to your customers. Like any other relationship, you can't expect one side to do all of the work. If your customers are continually doing things for you, and to help your business grow, it is important that you do something in return for them.
So, offer them perks a few times a year, or give them the opportunity to win a cool prize. Even if they do not win, it is going to show them you care about them, it is going to show your customers you are thankful for their loyalty and it will show them you want to retain them as a customer and keep doing business with them in the future.