Welcome to the Mobile device revolution , the twentieth century paradigm shift spurred by the demand for easy access to content information and sharing them anytime, anywhere across all borders. Presently 1.3 billion people use the internet, and almost 2.3 billion people are using mobile phones. This means that 87 %
of the World’s population is using mobile phone for daily communication.
Smartphones:
– In 2012 , there is about 94 million smartphones users, by 2016 the number is expected to increase to 152 million occupying 63 % of mobile phones users arena
Tablets and ebook reader :
– In 2012, there are almost 40 million tablet users by 2016, that number is expected to breach the 100 million scales with tons of low cost tablet to be produced by World’s two most largest factory namely India and China
What made them Go Mobile
The Mobile era has provided consumers by combining all the benefits of Web 2 and Social media and convert them to work with the mobile platform enabling new forms of engagement serving the market with media related technologies. This is Multi –tiered for different mobile platforms (iPhone, Android, BlackBerry and Windows ) delivering a variety of mobile tools, seamless cloud support , GPS, Google Maps, QR code , mobile coupon ,one-touch calling, analytics, and location based technology . Developing a multi-platform strategy for businesses with Mobile Intelligence and Social Media is no longer an option - it has become a necessity. Social Networking platform working with mobile intelligences has the potential to revolutionize business processes across every industry.
As consumers starts to embrace the mobile technology better , the business world also evolves as users become comfortable with them. They start to accept and adapt to the effectiveness and productive benefits which mobile technology offers in ways of communication , marketing , and engagement . Social media has been used for distributing contents and engaging online via computer and now with mobility ,Mobile Social Media offers better niche marketing. It can do better than mass marketing by focusing on niche markets with better third screen personal influence and reputation to generate desired results.
Marketers who will get the most out of this new reality are usually those who experiment on the connectivity of these platforms, incorporating the mobile technology as a key way to achieve business objectives and attain good results with profits. These are possible made by delivering the best possible experience opening to a whole new world of media Influence , sales and profits.
Unlike the other ways of communications , the mobile medium is always on the Go , and always “On” , it is very actionable and delivers information that is well acceptable by all ages for a wider audience whose attention span from communication purpose to Mobile search , Location based orientation ,exploitation of Audio and Video media files, Social networking and especially to access to new Mobile apps for all kind of application . That’s the key Star power and influence of marketing in the moment.