Small business owners are optimistic about growth, using social media sites and mobile devices to boost Marketing Exposure
Small and Medium enterprise owners are fast adopting the use of social me dia sites like Facebook, Twitter, Sina Weibo , QQ , Google + and Renren alongside mobile technology to give their businesses better online exposure , according to an recent survey of 3,000 small to medium-size business (SME ) owners by Info-mobie , an Asian based survey company in Hongkong .
The survey also found there are growing confidence among SME owners, with about 60 percent of respondents already owning at least one website and intend to convert them to be mobile friendly or to integrate mobile coupon features to their marketing program in the near future .
Most of this companies are embracing mobile devices to improve productivity, particularly among the food service industry and those in hospitality trade . Popular businesses usage of Mobile Social Media include email , document, MMS , SMS text Promotion ,video product demonstrations and mobile coupons
Mobile Social Media is quite new to most business owners ,but already most of them has already incorporated social media strategies as part of their business marketing program led by Twitter ,Sina weibo and Facebook (which are cited as few of the leading social networking sites) for their businesses. Overall, more than 70 % of the surveyed companies admit using social media as their marketing strategy upgrading to mobile related apps , with 30 % experimenting with Foursquare ,Jiepang and other So Lo Mo Platform for Mobile coupon and location based marketing