The Smartphone Revolution
Recent Smartphone’s Sales Statistics confirm the explosive growth and usage of mobile applications over the past few years especially for top major platforms with the following leading Operating Systems especially for iPhone, Android, BlackBerry and Windows
Almost 70 % of smartphone owners have downloaded apps on their device since their initial purchase . Usually Free Apps are most appreciated but usually will come with advertisements as part of their purchase package and it has been bringing in good advertisement fee with major mobile publishers.
The growth and sales of downloadable apps in expected to reach 70 billion worldwide in 2015, at which the app revenue will easily surpass above $ 30 billion. This Sales figure for digital Application media products itself is very alarming and is an important point for consideration for mobile marketers that is if the mobile applications sector with download holds consistent with this figure then average every marketers will need to consider frequent creation of useful app experiences to engage your most valuable customers for every new campaign . Most of the Apps downloaded are smaller plug-in apps of major Social networking sites like Twitter mobile and Facebook mobile of which most consumers used with their desktop , and typically most of them has been converted to be mobile friendly ,which now keeps everybody in contact with the handy mobile .