OTO Crash Course by Waken - HTML preview

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Example of OTO IN ACTION.

Okay, to summarize the whole thing about OTO I’ve drafted a typical flow chart of how and where OTO are used.

 

It’s a simple 8 pages minisite. What are the 8 pages?

1) You have a squeeze page – This is a direct response page where visitors arrive to your site and were given no chance other than to subscribe to your mailing list or to leave. And you have to really design your squeeze page in an enticing manner that visitors will convert into subscribers. If you have no idea how to design a squeeze page, you can getSqueeze Page Generator to do that for you. It’s powerful yet simple software that helps you produce converting squeeze pages in a few clicks. There is added feature that I like most about this software – It helps to personalize your sales copy. The personalization feature did increase the conversion rate. And this is how you can get the most out from the traffic you send to your squeeze page. It’s the conversion that matters.

2) Then you’ve your first OTO page that offers something relevant to your main theme at GREAT values. (See above on what to offer in an OTO page – Supplementary or Complementary OTO)

3) An Exit Pop Up OTO – This is an OTO that you design specifically for visitors that are leaving your squeeze page without subscribing. It can be the same to your 2^ndOTO page if you like. Just make it really exceptional in quality and VALUE.

4) 1^stOTO Thank you page – This is the download page for your 1^stOTO.

 

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