Now that you have created a highly optimized press release up the battle is over. Your next mission is to submit your press release in such a manner to ensure that it gets indexed by Google, google.com/news, and the other new services online like topix.com.
The remaining many press release submission websites that you can use to submit your press releases to get them indexed by Google.com/news and the other search engines and news websites. The prices for submission very to a great degree and start from the free basic service all the way up to several hundreds of dollars per submission.
What I have found is that with the majority of the free press release submission services that your press releases don't tend to get indexed either in a timely manner by the new services and search engines or at all.
The next step up from the free services would be something like basic service offered at Webwire.com. At the time of writing they charge $20 per press release submission. This gives you the highest chance of getting your press releases indexed in the search engines in the news websites, please be aware that indexing by these services is not guaranteed for your $20. In fact none of the press release submission services will guarantee that you get indexed by the search engines or the news websites. So you may in fact find yourself in the position I have found myself in the past and having paid $20 for press release submissions and then getting a very low amount of traffic for that press release because it simply did not get indexed by the major search engines or the new services. You still will get some traffic from the press release website itself but this is minimal.
As a feel there is a large gap between the quality of service the Free Press release submission sites and the cost you pay for a basic paid press release submission I have created a number of upgraded membership options at http://www.press-release-software.com that allow you to submit either 5, 100 or unlimited press releases per month. If you get the gold membership that comes included when you purchase the press release software then you get 5 submissions per month. If you decide to upgrade to my platinum membership this includes 100 press release submissions per month as well as press ads credits. Elite members have access to unlimited press release submissions per month as well as additional press ads credits.
As you can see this represents excellent value if you're going to be using press releases regularly as part of your traffic generation strategy. Find out more at http://www.press-releasesoftware.com.
If you have followed the guidelines in the "Creating your press release" section above then you have a very high chance of getting your press releases indexed with the paid submission as long as you follow the submission guidelines below.
When submitting your press release that are a number of fields you will need to fill in addition to including your full press release. Your full press release is a combination of your first paragraph, your first quote, your second paragraph, your second quote and your final paragraph. These elements together constitute your press release you can simply paste these into the full release field when submitting your press release.
a) At the top of most press release submission pages you'll have a field for the headline or title, the cut-and-paste the title into this field.b) Often you will have a field for the company, organization or event. If you have a company you can put the name here. Otherwise I highly recommend that you put either your main URL (it will not be a live link but it will be at the top and visible), or your main keyword.
c) The next section you will need to fill in as your contact information.d) You can put yourself as the contact name, or feel free to use and other staff members name, or if the press release is for one of your websites feel free to use an alias.
e) In the contact title field you can simply put website owner, director, CEO, Dir. of marketing or any similar organizational title.
f) Ordinarily there is also a contact agency/company field. In this field once again you can either put the name of your company or your main URL.
g) In the contact telephone field, if you would like to be contacted in relation to the press release, product, service or website then put your phone number here with the country code and area code. If you do not wish to be contacted by telephone, can simply put 0123456789.
h) In the contact e-mail field you should include the unique e-mail address that will allow you to track inquiries from this particular press release. Simply create a unique e-mail address through your hosting account and simply paste that in the contact e-mail field keeping a note elsewhere of which he now relates to which press release.
i) Next you will need to fill in the additional links section. If you have more than one URL you wish to link to it can least those links normally up to a maximum of three links. If you only have one URL then use that URL in all three fields in the description section for your links include your main keyword for the first link description, the second keyword for the second link description, and a third keyword for the third link description.
j) In the search engine optimization section, set your main keyword for keyword one, then insert your fourth keyword or keyword 2, your second keyword for keyword 3 and your third keyword for keyword four. Note if there is room for more than four keywords, simply leave the traditional keyword fields blank.
k) What you will find when submitting your press release is that the majority of the fields listed above other than that related keywords and related links sections are mandatory. So you will need to fill in all the details before continuing. Normally when you click continue you'll be given a preview of how the finished press release will look once submitted. Content click continue and selects the related industries for your press release. Normally you can choose up to five related industries, so browse through those that are available (they're a normally about 100), and select the five that most closely relate to your press release.
l) Click continue. Ordinarily after selecting your related industries you are given the chance to select what type of press release distribution option you would like to go with. This is where you would select for example distribution service for $20, or a service priced all the way up to several hundred dollars. In my experience $20 press release submission has given me all the exposure I need. In the past free press release distribution has not given me the best of results.
m) Once you select the type of press release distribution you would like to use, you are then normally taken to the payments confirmation screen where you would be required to enter your payment information and then to confirm your order.
Once you have submitted a press release, ordinarily it should only take between five and 10 minutes to get indexed by the major news sites, and it could take between two hours and a couple of days to get indexed by the search engines. Remember that a two types of indexing you are looking for, the first being getting your press release itself indexed in the search engines, the other being getting your main URL referenced within your press release indexed within the search engines also.