Now that you have written and submitted a great press release for your awesome new product, service or website you will notice of boosting traffic to your sales page. But that isn't the time to kick back and relax.
What you want to do now is to get your press release to go viral.A big part of creating a viral press release is ensuring you have a great hook that was devised at the very start of the process. This hook should now flow from your title through the body of your press release and to your sales copy.
This hook is the reason people are going to want to read your press release and click through to your offer, and it is also the reason that people will link to your press release, links to your website, e-mail your press release, and republish your press release. One of the things you will notice on the majority of press release sites is that readers can e-mail the press release due to other people they can also print the press release and they can copy it and republish it on their website or blog.
So if you are familiar with how social networking works, then you will be familiar with the concept of social proof. So the more people that reference your press release and your website, more traffic you will drive your sales page.
The other thing you can do yourself to help drive more traffic to your press release is to once your press release has been submitted copy the URL link and ping it from sites like pingomatic.com and feedping.com. If you navigate to the URL of your press release, you will notice there is usually some options to bookmark the release on sites like delicious.com and Yahoo.com. There are also ordinarily options to share the release using services like linkedin, stumbleupon, twitter and Facebook. Make sure you take advantage of these tools socially bookmark your own press releases and share them using the social network services.
Other things you can do to help your press releases go viral is to reference them from your own blogs. Additionally you can refer to your press releases from within your MySpace or Facebook accounts. You should also create a twitter message and send that to all your followers on twitter.
Another thing you can do is to reformat your press release into an article and submit it to all the article websites this allows you to reuse the content. You could also create a recording of the article or press release and submit it to podcast websites.
If your press release relates to a product service or website that targets a particular niche, then you can send in now all hard copies to the relevant trade magazines and websites relating to your niche to get editors to publish them for you on their sites or in their publications.
Depending on your hook and if your press release has enough of a human interest element is very topical then you should also consider sending your press release to the television and cable networks. If you can get your URL mentioned on any of the national television or cable networks then you will get tens of thousands of hits to your sales page, so this is well worth considering. Good practice that is well worth modeling is to make sure that you have some type e-mail capture form on your URL Landing page. That way visitors can leave their details (name and e-mail address) and you can send them additional information about your product, service or website in the future.