Offer Test #1 – Free Trial v/s E-Book
We ran a PPC campaign targeting real estate businesses. We tried two offers - Free trial and a free e-book
Landing page offer : “Free trial”
Landing page offer : “Free e-book”
Why did the free e-book offer win?
Because this was a top of the funnel campaign. Nothing like a tangible offer (e-book in this case) to get much higher number of conversions than a free trial.
Perceived value > Perceived cost