Offer Test #2 – Get a Quote v/s Free SEO Analysis
We worked on a landing page for an agency client. They were getting 6 % conversions from a landing page. We changed the offer and the result was 433% more leads
Control
Variation A
Why did variation A win ?
Again, Value. Where is the value in getting a quote? Every one is willing to give it for free. Free SEO Analysis looks like an offer impossible to deny.
DISCOVER HABITS
Now, that you offer is decided, you’ll have to structure your complete page to complement it. It is confusing to remember all the important elements of the landing page, so we came up with the Acronym “ HABITS” which you will always remember
