Headline Test #2 – PPC Landing Page for “CRM”
We tested 2 landing pages for our CRM PPC campaign.( Ad copy below)
Control
Variation A
Why didn’t the Variation A ( also with benefit) win?
Message mismatch - The visitors landed on this page through an ad that said ‘CRM.’ The Control landing page is more relevant than the Variation. Clarity and relevance is a key differentiator here, as both the headlines are benefit driven