Secret to Create High Converting Landing Pages by Rajat arora - HTML preview

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Headline Test #1 – Free Trial Page

We tested 2 headlines for approximately 1500 visits

Control

Variation A

Why did variation A win ?

‘Create a free account’ does not offer any benefit to the user. Instead it seems like a lot of work. ‘Acquire more customers’ on the other hand, is targeted and offers a benefit to acquire more customers.