Secret to Create High Converting Landing Pages by Rajat arora - HTML preview

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IMAGE

Apart from the fact that an image is processed 60,000 times faster than words by a human brain, a great image sets up the tone of a page while a bad image can undermine everything else.

Do not use studio-like fake stock images. Everybody knows that’s not you. Try to use real images (if possible); if not, use a believable looking stock photo or just keep it plain if you can’t find one.

Characteristics of a good image

Catches Attention: A good image keeps the visitor glued and attracts attention
Believable- Like a good headline, an effective image needs to be believable
Relevant- A good image is relevant and adds value to your offering or USP.