Image vs Features Test
For ‘Lead Management’ PPC campaign, we tested two pages - One with features listed as text and the other one with relevant image
Why did the image work better?
Attention span of humans is even shorter than a gold fish now. The image holds the key as it is processed 60,000 times faster than text. That said, it doesn’t mean any random image would convert better. This illustration worked because it explains the functionality of the product very easily and clearly.