Service Sellers Master Course by Ken Evoy - HTML preview

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4.4. To LOOP, Or Not To LOOP? That Is The Question

Almost done! You’ve checked the programs in a number of different ways using Search It! as your “private investigator.” By considering the plus signs, the minus signs, and the red flags, you’ve eliminated the high-risk dogs that don’t deserve your time. And you’ve researched each POSSIBLE PARTNER for each of your keywords.

You have gone even further and investigated some other models of monetization

 

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Finalize your selection of affiliate programs and other income streams. If you don’t find enough good programs, you may have to broaden your concept or even replace it...

Or…

 

… simply focus on PREselling/selling your own service!

 

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Do not, I repeat do not, feel that you must have your entire business worked out “to the nth degree” by working on DAYS 3 and 4 forever. I don’t need to remind you that Rome was not built in a day, do I?

With that perspective in mind, please allow me to remind you of a small-business truism. The two biggest mistakes any entrepreneur makes are actually opposites of each other...

1) FIRE-READY-AIM -- the person who leaps before he looks. If this fits you, I can only repeat Ben Franklin’s quote...

*************************************************** “By failing to prepare,
you are preparing to fail.”

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In other words... ignore the preparation work at your peril. 2) READY-AIM-READY-AIM-READY-AIM -- the person who researches, then researches some more, then some more...

For this person, I can only offer this profound wisdom...

 

Fish or cut bait.

 

Or, as Nike would say...

 

Just do it!

 

In other words... Don’t get stuck “perfecting” DAYS 3 and 4.

 

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So... if you have isolated a good theme for your service, picked your HIGHESTPROFITABILITY topics, selected excellent merchant-partners that you are proud to represent, and if you have considered other potential monetization models, then you are ready to roar ahead.

Time for me to hop off the old podium and remind you…

 

Before proceeding to DAY 5, please complete your DAY 4 Goal-of-the-DAY, and take note of your Ongoing Goal…

 

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Ongoing Goal... Find, research, and select more POSSIBLE PARTNERS. Rotate the technique used (i.e., Search It!, Backend Providers, etc.). Continue to make monetization choices on the basis of fit and excellence.

00002.jpgAre you ready for the next step? Geez, what a question! After all that preparation, you’re super-ready!…