Goal-of-the-DAY... Narrow or broaden your service’s theme/concept until it is, to quote Goldilocks, “Just right.” Narrow to the point that it still offers plenty of opportunities for profit (narrow your niche too much and your market will disappear), but not so broad as to dilute your VPP (Valuable PREselling Proposition)… what sets you apart from your competition.
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With these goals in mind...
