Service Sellers Master Course by Ken Evoy - HTML preview

5.1. Refine Your Site Concept

It’s time to do some rigorous evaluating of the info you’ve collected in your MASTER KEYWORD LIST and to make any adjustments to your Site Concept.

Your “title” as a service seller (for example, “personal trainer”) provided a starting point for the development of your site’s theme. However, as you worked your way through DAYS 2, 3, and 4, you built your MASTER KEYWORD LIST for a “fitness and exercise” Site Concept. This list is literally your site blueprint that…

• shows you SUPPLY and DEMAND data -- best idea is to start writing pages about words with the best numbers for PROFITABILITY
• contains SUPPLY SITE INFO... information about sites that rank well

• suggests POSSIBLE PARTNERS, merchants with affiliate programs that you would be proud to represent

 

• gives you IDEAS FOR CONTENT -- possible topics for you to write about.

 

Now, is that a blueprint, or what?

 

Let’s use the info in your MASTER KEYWORD LIST to refine your concept. Here are the factors to consider before finalizing your Site Concept...

 

1) Broad or narrow-niche? Perhaps “exercise” is just too broad, too open-ended. After all, can a single person ever “fill” a site about “exercise”?

2) If you choose to go narrow, which niche do you select? Don’t paint yourself into a corner -- choose a niche that you can broaden. Remember the future -you can always broaden your concept if you “fill” your niche.

3) Stick close to your service, your passion and knowledge. You’ll be much more effective if you stick to what you know and love.

 

4) The amount of time you are prepared to spend -- If time is a limiting factor, stay narrow.

 

5) Profitability -- Review your SUPPLY and DEMAND data. Although you have to stick close to your Site Concept, focus on the most profitable options.

6) SUPPLY SITE INFO and IDEAS FOR CONTENT -- Read what others are writing about, and any ideas that you have had. Do you want to cover similar topics (nothing wrong with that, especially if you do it better!), or do you see a niche or approach that has not yet been done?

7) POSSIBLE PARTNERS -- How many solid affiliate programs are a good fit?

 

8) Search Engine “Winnability.” Two points here...

 

i) It’s hard to win a “Top 10” ranking in search results for broad-concept keywords like “exercise.”

ii) As we’ll see later, the Search Engines will be concentrating more and more on the theme of the overall site. So if you choose to develop a broad concept like exercise, with several major sub-themes (aerobics, weight lifting, etc.), it will be harder to win the war for the sub-themes than if you dedicated a single site to a sub-theme. In other words... the “nichier,” the better.

9) The amount of content and number of keywords -- If you used all three WINDOWS (SUPPLY, DEMAND, and BREAKOUT) to their full potential, you should have no shortage of HIGH-PROFITABILITY keywords. But if your topic is just too narrow, you may need to broaden the concept somewhat if you intend to leverage that second income stream.

10) Will broadening your niche attract people who, for the most part, will not be interested in your service? If that is the probable outcome, can you convert this traffic into an additional revenue stream by PREselling a merchant partner’s products or your own e-good? If that’s not feasible, then stay narrow.

And consider one this factor. Can parts of your theme be turned into e-goods (ex., e-books, collections of e-photos, etc.) for you to sell directly from your site? A 3rd income stream!

Your own e-good? Why not? Simply match your product with your service...
• corporate/tax expert in Anguilla -- provide e-books as well as your high-end services (sold after several exposures to you via your e-zine).
• plastic surgery consultant -- sort out the good from the bad. Provide independent analysis.
• home schooling expertise -- sell some e-books and your services to those seeking help here.
• time management skills for moms of newborns
• foreign students in Canada – an “insider’s” e-pamphlet and your services are just what a lot of young people seek.
Infoproducts, tutorials, fiction, poetry, photo collections, music -- if you can digitalize it, you can sell it with Site Build It!.
http://egoods.sitesell.com/

 

SBI! is fully compatible with many of the popular Plug 'n Play services available (ClickBank, PayPal, Digibuy, Kagi, PayLoadz).

 

So... “How broad should my Site Concept be?” The single best recommendation...

*************************************************** As narrow as possible, yet...
... still with lots of profit potential!
***************************************************

Yes, I do want to have my cake and eat it, too.

Seriously, every success story starts small, then builds. And if you’re like most people, you don’t have the time to flesh out a huge concept all at once. And it will actually hurt you at the engines if your concept is too broad.

Better to start narrow, but with enough profit potential (as determined by considering the above factors) and then grow the concept.

 

Let’s start with one of our earlier examples (a pricing consultant) to illustrate how to finalize a Site Concept. We’ll also develop your domain name at the same time, since the two go hand-in-hand.