- Create Value Article #1 -
Monday Evening
Now that you've taken inventory and have a list of each product or service your business offers, you're going to pick just one.
Then you will write a value article that is informative about that particular issue
For example:
If I picked Video Sales Letters from all the things we do, I might make a video or write a really informative article about why cartoon "doodle" videos are so popular right now.
- or -
If you have a flower shop, then maybe write something about who made up Valentines Day or a secret tip on how to keep flowers looking fresh and colorful longer.
- Dispel a myth or two -
Pick one thing and create an article that is informative and has real content that the target audience can get value from reading, something they can use.
Make your interaction with the audience informative and fun: Show a new way to do something, cook something, fix something, or demonstrate a skill or concept.
At this point, you might be wondering how this kind of activity will generate income?
Your goal is to get people to your website to see what you have to offer and show how it will benefit them and make their lives better.
That's easy, all you're going to do is: At the end of the value articles, you're going to hint that you might have something they would be interested in and link to it.
That's all.
You will be really cool about it, never pushy and at no time use the word BUY, you're simply going to say something like this:
"Obviously you are serious about [results], so maybe [your product or service]
might be a good fit for you.
You can find out more at yoursite.com/sales page."
They choose to go to your sales page and see your products.
You want them to feel compelled to want to do business with you, not feel like you convinced them into it, and here' why:
When we feel compelled, it comes from within us and is a decision we made ourselves, and we will defend that decision.
When we feel someone is trying to convince us, it comes from without, and we're always going to have a subconscious want to prove them wrong.