The 4 Day Formula - How To Re-Energize Your List & Re-Engage Your Fans by Mike Mercadante - HTML preview

- Value Article #1 -

Day 1 – Tuesday Morning: 6 – 7am

Email Value Article #1

You need to get value article #1, the informative article that you wrote and your email template.

After you have your computer fired up, your fresh cup of coffee or tea, and your value article #1, you're ready to start your campaign.

You're going to sit down and start emailing your article on roses to all the people on your old list that you want to re-energize. 

There is an opt-in when they get to the landing page for the value article.

Why do they have to opt-in?

This for segmentation, a different email campaign based solely on only what they responded to.

I explain segmentation in a chapter further in the guide and why it's important to your campaign.

When your audience finishes enjoying the great article you wrote for them, they would also discover that you have an excellent product or service that might be a good fit for them.

This will give you the chance to show your stuff and make a sale or gain a member, whatever your goal is.

Note:"might be a good fit" is a powerful subconscious phrase to open an internal decision plant to feel compelled, again we are letting them make up their own mind. We are merely suggesting the possibilities.

Here's the goodwill building campaign's funnel:

• You will email to 100% of your old list
• Your audience will be taken to a landing page
• The landing page will have an opt-in form and button
• The opt-in form will take your visitor to your value article
• The value article will mention your product casually and there will be a link to our sales page where you now have the opportunity to make a sale

- Funnel Example -

Note: Numbers and items used are purely for example purposes only.

Actual results will differ based on knowledge of target market.