Goodwill Building:
You still have a few more products or services listed on your inventory sheet so let's grab one for this campaign.
You'll need to get ready to start writing three (3) value articles exactly like you did in the campaign #1.
You're going to start with just one (1) first, to see who's interested.
Remember, you let THEM tell you what THEY like. It's not about what we think they are going to like. Makes sense, right?
In the first campaign, I used the example: Roses.
So now for a second campaign let's say you use Gardenias.
You'll write about:
1. "Where's the best place to plant them."
2. "Here's how to protect them from bugs."
3. "Here's how to make their fragrance last."
You'll only write one for now until you're sure your fan base wants to hear about Gardenias. They'll let you know without you wasting any time and money.
By now, a really clear picture will be forming of what exactly you will be doing.
- Repeat -
Goodwill Building:
On Tuesday, you're going to email your value article #1 with an opt-in to all the people who are now in your master list inside your email service.
On Wednesday, you're going to send out an email with a direct link for your value article #2 to all the people who opted-in for Tuesday's article.
On Thursday, you're going to send out an email with a direct link for your value article #3 to all the people in this second campaign
On Friday, you're going to take a break from emailing that campaign's fan base to give them time to catch up and read your earlier articles you sent them on Tuesday, Wednesday and Thursday.
On Saturday, you're going to send out an email with a direct link for your value article #4 to all the people in this second campaign.
Here's the good news: Once you have a group of people in a campaign because they asked for value article #1, you can then put the delivery of value articles #2, #3 and #4 completely on autopilot within your auto-responder service.
- It's possible to run 4-5 campaigns a week! -