Here is an example of the complete funnel for campaign #1.
We will start with the response from the first value article #1 and track it all the way to the last and final value article #4.
So how do you think you're looking to your fan base now? 20 of them received some kind of cool stuff from you, and it was all absolutely free! That's better than Buy, Buy, Buy.
You never once asked for any money or used the word "Buy." When your fan base buys from you and becomes a customer, it's because they felt compelled and not convinced.