Let's briefly go over what segmentation is and why it is necessary to your email marketing campaigns.
Email market segmentation is the first step in defining and selecting a target market to pursue a campaign.
Basically, market segmentation is the process of splitting an overall market, such as the entire list we emailed, into two or more groups of consumers.
Each group (or market segment) like the Roses, Gardenias, and Bouquets, should have certain characteristics in common or product needs, such as the need for flowers or floral services.
Here is an example of the segmentation of multiple email campaigns.
Note: Numbers and items used are purely for example purposes only.
Actual results will differ based on knowledge of target market.