"So why do you segment your audience?"
That's a great question!
You want to make sure each campaign's group stays focused on that one particular product or service without being distracted or overwhelmed so you have a higher chance of conversion.
When there's one group of people involved in a campaign, never interfere with the flow of that campaign.
Only when it's completely over can you start that group of people into another campaign if THEY choose to be a part of it.
You will need to set this email system up in your email service you should already have, along with your auto-respond system (see your webmaster).
This will also be a good time to set up your auto-responder to deliver the other three value articles to your fan base automatically on auto-pilot.
They will receive one on Tuesday, Wednesday and Thursday, then one on Saturday. They are going to love you!
Remember Saturday is better than Monday, because of how crazy Monday can be, getting the week going, a lot on your mind and emails waiting to bombard you.
People are much more relaxed on a Saturday morning. You will get a lot better chance of them reading and enjoying your article with a cup of coffee.
They will also have more time to visit your website and browse your choice of products and services without a million other things on their mind.