- Welcome to Behavioral Response Marketing -
Behavioral Response Marketing is not new, it has been long forgotten. This is a marketing structure in which the audience tells us what they do and don't want.
We ask them, and they respond. That way, we're not wasting resources or time trying to convince them what they should have and where they should buy it.
You'll see what I mean as we go further into the campaign.
This campaign formula applies these 3 principles ( Golden Rules):
We're going to build goodwill with our fan base by the amount of offers you give them that have real value.
If you keep these Golden Rules in mind while you create reports, articles, products, and services, you will be a hero to your audience.
So the next thing you need to do is to start filling out the campaign worksheets so that you can have a clear vision of who exactly you're trying to help and how to help them.