The 4 Day Formula - How To Re-Energize Your List & Re-Engage Your Fans by Mike Mercadante - HTML preview

- Your Target Audience: Your Avatar -

OK, the first thing you're going to start with is this:

You need to sit down and really think about exactly who your audience is. I have included a worksheet to help out.

You will start with your model customer profile, or avatar.  With a cup of coffee in your home office, or den after dinner, you need time alone without distraction.

It's important to dig deep and think about who this person is.

You want a clear vision so you can describe your avatar to a tee as if they are sitting right across from you carrying on a conversation.

Get ready to do some heavy thinking.  You need to know your audience’s needs, wants, fears, and desires.

A clear vision of who your target market is composed of, where they are and how you should communicate with them will start to appear once you complete this avatar profile.

Let's try this exercise:

Imagine you're sitting down at a coffee shop, and you're across the table from  your customer. Who are they? How are they dressed? Are they quiet or are they abrasive?

You need to dig deep down. I mean really deep into who this person is, all the way to even how much money they make.

You must answer these questions and more:

• What do they look like?
• Are they dressed professionally in a suit & tie?
• Are they dressed in business casual, or maybe jeans and a nice polo shirt?  Plumber or contractor clothing or uniform? Can you picture who's sitting across from you?
• What type of business do they have?
• Do they sell products or services?
• How many employees do they have?
• Do they have an office or are they home-based?
• When you're in their office, what does it look like?
• Is it neat or an organized mess?
• How would you talk with this person?
• What would your conversation sound like?
• What kind of words would you use in your conversation?

You wouldn't want to talk to the small-business owner and use the same lingo and terminology that you would with the CEO of a major corporation.

• What's the greatest problem that they are facing in their business , the one that is causing them the most pain? 
• What is the biggest fear they have?
• What will happen if they don't solve the big problem? Will they have to go find a  job? Financial independence and future are gone?
• What could be holding them back?
• Why are they where they are today? How did they get there?
• Do they lack knowledge in something critical, an area you can help with?
• Do they suffer from lack of follow-through? Procrastination?

Tip: You should know as much about your future client

as you know about a really close friend.