- Let's Take Inventory -
OK, what you're going to do here is to build goodwill by giving your audience real value at absolutely no charge.
How do you do that?
Great question and the answer is really straightforward. You're going to send your audience an article about something that relates to their interest and one of your products or services.
First, you need to take a good look at your company and see how many products or services we can offer.
For example, our company is VSL Digital. We are a Video Production & Marketing Co. One of our primary services is advanced email marketing campaigns utilizing video, but we have many other products and services like:
I could keep going on you get the idea, right?
Each one of these individually are a Gold Mine of information for your audience and a chance for you to connect with them and start building trust and loyalty.
Now list all your company's products and services that you have to offer. You will be referring to these products or services in your value articles.
I have included a worksheet to help out, so after you've completed the inventory sheet, you're ready to start.