The Magic Bullet by Phil Basten, Jane Mark, Frank Sousa - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

The Magic Bullet

Chapter XI: What you say matters… Let’s review where we are now…

* You joined GibLink
* You joined 4 advertising sites
* You Placed your GibLink affiliate link up at those sites, and * You are starting to build a list of valuable contacts at those sites.

Now what?

 

Now, you need to start telling others who you are and what you offer.

 

* You need to discover how to write Killer Subject lines * You need to find out how to write good ad copy.

 

If you are going to mail to a list, any list, you need to have something to say and you need to say it in a way that makes people want to read it.

So once again I am going to turn you over to my partner, Phil. He is known as the "adman" on the net. He is an excellent copy writer and you could not be in better hands.

Let’s talk killer subject lines…

 

The adman is here… Phil Basten

 

I call this section… “The good, the bad, and the downright ugly...”

 

The most important part of an ad is the subject or headline.

The purpose of any subject line or headline is to get your readers to take an action. It makes no difference if you are selling something, or trying to get the reader to signup for a list, the action is what you want them to take...

In the 10+ years I have been online I have seen all kinds of ads. Some were very good to passable, many were bad, and a lot were downright ugly. Those you just know are not going to achieve a result (action).

So let's look at some factors that make a good headline or subject line.

 

Here we are going to cover solo ads, e-zine or newsletter ads, articles, text ads, signature ads, and so on.