The Magic Bullet

You have 5 seconds to capture a reader’s attention, or they are gone. So your subject line must be direct and to the point.

 

Why do people search for anything online?

Let me suggest two main reasons...
1. To access information they want. So they can solve a problem they have.
2. To connect with others.

With this in mind we will cover 4 elements that testing has proven to work in subject lines.

1. Self Interest
2. Curiosity
3. News appeal or value
4. Fast, easy way to do something

Let's look at these in more detail and apply it to GibLink with some actual examples.

A few weeks back we ran a contest for GibLink members on our lists. The prize was for a solo ad mailing to one of our lists, (value $125.00), for the person who came up with the best subject line.

The idea was, we would choose the top 3, and then let GibLink members choose the winner.

 

Here are the rules we used to select the top 3.

Make sure you try to inject at least 2 of these rules in any subject line you write. The only exception to this is the first one, self interest, as this is strong enough to stand on its own.

1. Self interest. What's in it for me?
2. Curiosity. Arouses interest and makes the reader want to know more.
3. Quick and easy. It will solve my problem fast
4. Newsworthy - Something that looks like a headline that you might see in a newspaper or magazine! These headlines have been extensively tested.

Here are the top 3 subject lines we chose, in order...

1. Get Hooked Three Ways: Sales, Line and Linker!
2. Get Connected With GibLink...
3. Want Gurus Working for You?