If you are new to Internet business, this can be hard to absorb. You might reason with yourself that you are in business and not charity. That thought came across my mind once.
Let’s face it, shoppers on the web love getting something for nothing. So do not disappoint them. Give them what they want. Still do not see the point? All right.
The benefit of giving something away for free is that you can use the email addresses you receive with entries for future mailings such as newsletters and follow-ups related to your products and services.
Case Study – The Supermarket Nearest To YouI am sure that you have seen people giving out free samples of their products such as chocolates, drinks, etc. at the supermarket. You have probably sampled them, too.
You see, the companies selling those products are first proving their worth to potential customers shopping at the supermarket. If they like the product, they will surely want more of it thus they will buy it!
That brings to point no. 2 – giving something away for free allows you to prove your worth. The advantage of an Internet Business is that unlike conventional businesses, you do not have to spend a lot of money on giving out sample products online. In fact, it can be done at zero cost!
Sharing your expertise freely in your newsletters and offering people to try out your services for free would keep your prospects away from sitting on the fence or feeling indecisive about contracting with you.
If done correctly, the freebie you gave away can be viral. That means the person who downloaded your freebie will give away to a friend who will in turn give to another. This is called “viral marketing”. This is will indirectly increase your credibility and a higher chance to make your sales.
For example, if you a write a free report on a subject in the form of an ebook, you can include your product sales letters at the back of the report. With many visitors downloading your free report, this will raise your chances of making sales.
Working For FreeRegardless of any type of business you are into, you have to work for free in the initial stages of your business. If you are starting a conventional business, you will need to invest time, money and effort into starting one in your spare time. You also know that you will not make money until the business is ready.
An Internet business is not much different. You will need to invest the same entities into making your Internet business a success. However, the Internet business offers advantages over a conventional business whereby you do not require THOUSANDS of dollars to invest in and you can give something away free in unlimited numbers with little effort and no money on your part (e.g. free reports, trial software, etc.).
If you want to create success on the Internet then consider working for free. With a little generosity, rather than to receive and you shall give, you should give and you shall receive.