CONVEY your expectations up front.
It’s important that both sides have an understanding of what the affiliate manager is expected to do going into the new relationship.
Ask yourself several key questions in developing a job description for all candidates –
How many new affiliates do you expect the manager to recruit during the first 30 days? 60 days? 90 days?
What are your sales goals for the same time periods?
How much time do you expect the affiliate manager to invest in your project each week?
What specific skills and abilities do you require the affiliate manager to possess?
What specific activities and responsibilities will the affiliate manager be required to take on?
How often will the affiliate manager need to “check in” with you?
How will the performance of your affiliate manager be measured and evaluated?
It’s important that you put together a simple 1-2 page overview of your expectations so you both are aware – and agree to – what the objectives for the position shall be.