Adjust Your Commission Percentage.
Most “digital” products (I.E. Ebooks, downloadable software, member sites, etc.) offer the standard 50% commission rate. In fact, if you aren’t offering at least 50% commission, you probably won’t get much interest among prospective affiliates unless you’ve got some X factor that’s too hard to refuse.
So, most affiliate programs stick to the middle of the road 50% commission rate.
Take a look at your competition. Chances are, most of them are at 50%, right?
So, how can you distinguish yourself among the competitors? How can you attract affiliates to YOUR program?
You raise your commission rate to 75%!
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Now, at first glance you might be thinking, “But, but, but, I’d only be making 25%
of the sale price if I raise the commission that high!”
Here’s what I want you to consider: which of these would you prefer to have as the owner of your affiliate program ...
50% of no sales generated or very few sales generated. 2. 25% of a bunch of sales generated.
Do you see the point here?
By offering a HIGH commission percentage, you will DEFINITELY get attention from potential affiliates. Combine a high commission percentage with a higher-selling price (see point 1 above) and you’ve got new affiliates ready to join now.
So, the second lesson to learn is this –
To attract affiliates, offer a higher commission percentage than your
competition.
Don’t take my word for it. Go to Clickbank’s Marketplace and take a look at the top-ranked affiliate programs. Most of them offer 75% commission. That’s what gets the attention of affiliates.
In fact, there are those affiliates that will AUTOMATICALLY spend their time promoting the sites that offer the highest commission percentage.