WHY CURATE?
You might be asking why you should bother with curated content when it can so easily be misused. The simple answer is - success.
Curated content offers tremendous value when handled well. After all, no one can dismiss the potential benefits of sites like Pinterest, which is basically a content curation machine. Consider the success of Fab.com, currently valued at $1 billion.
It uses curation to hand-pick designer fashions for its customers. Growth Devil recently reviewed some of the biggest benefits of curation model, including:
Lower production costs
Generating original content is an important part of marketing, but it can also consume an inordinate amount of the time and money in your marketing budget. A more efficient method of promoting your brand messaging is to find out what is being said and comment on it. There is a vast amount of high quality content on the web right now and automated programs can deliver it.
Brand Lift
You are what you curate. The types of stories you promote should fit together to tell your brand message as strongly as any marketing campaign. Your curated content is reposted, retweeted and shared, your site will become the destination for specific emotional connections among your followers. Curated content voice should be coordinated carefully with your social presence to establish that level of connection.
Building Community
Curate content surrounding healthy dinner ideas and you will grow an very appreciative audience that depends on your site for better recipes and healthier meals. Your brand can develop into the go-to spot for foodies. Another passionate group consists of fashion followers. Picture your brand leading a fashionista community with access to your customer’s perception of on-trend. The more you post within your niche, the greater your reputation can grow.
Greater market reach
Curation sites attract visitors like food attracts ants. Consider sites like BMW blog, which mixes original news and curated content, chosen as the Best Site Using The Content Curation Model by CurationSoft. On the other end of the spectrum is Pinterest, which is entirely curated. Alexa Traffic Ranks reports that Pinterest is the 27th most popular site in the world, and ranks 12th in the U.S. Curation reflects the complexity of the world that we live in today. Consumers expect their preferred brands to reflect that complexity in their content mix.
There are many more benefit5 of content curat;on, wh;ch ;5 why it has been moving to the top of marketing strategies across the planet. In fact, SEQ benefit5 alone make curated content a mu5t for every business that is concerned with their search rankings.