We have finally arrived at the most unique chapter of this book. After all…anyone can make a movie and put it on YouTube…but it takes a little more know-how to turn that video into a marketing machine. In this chapter, you will get various tips, tactics, and ideas for using YouTube videos for marketing your products and services.
Building A Community On YouTube: Creating A YouTube Group
Getting Subscribers To Your YouTube Videos.
Promoting Your Own Products With YouTube: Creating An EBook Trailer
Demonstrating Your Product
Promoting Business Opportunities
Marketing Yourself.
Promoting Affiliate Products With YouTube: Affiliate Domain Redirects & Affiliate Domain Masking Tracking Affiliate Sales
Increasing Adsense Revenue W ith Video
List Building
How To Build Your List By Offering Free Videos
Using Video To Build A Personal Relationship With Your Subscribers
Trust Building
Educational Sample Videos
Video Testimonials For Your Product Videos Of Customers Using Your Product
YouTube Videos As Content For Your Site: Embedding Video In Your Own Site
Demonstrating Your Product
Using An IFrame To Keep Visitors At Your Site
Make Your Videos Go Viral
Posting A YouTube Video To MySpace Or To A Blog
Mailing Video URLs To Friends & Family
Informing Media Outlets
Offering Your Video As Content To Other Popular W ebsites In Your Niche.
One of the best ways to promote your product is to create some sort of community that caters to people who share your passion. W hen you first create the group there are a few decisions you have to make such as: Group name, tags, description, unique group url, group category, group type (public, protected, private) etc…
*Creating a group on YouTube is easy as shown in the screenshot below:
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Always keep in mind is that “ Passion attracts passion”. If you create a community for your niche on YouTube, you are likely to attract the right type of people, as potential buyers, business partners, or people who will just spread your videos to other enthusiasts via word of mouth (and ‘word of mouse!’)
After you create a group, there are many ways to build it.You can go through YouTube and find people who have posted videos in your niche and manually invite them to join your group. Post links to videos in forums, in your sig file. If you have an email list of prospects and customers, you should email them your YouTube group URL. You might encourage them to rate your videos highly and add positive comments if they like them.
Forums where there are people in your niche maybe ripe for posting a link to your videos. As long as the videos are useful, it should not be considered SPAM.When other people start adding videos to your group, it may gain some momentum. Also, remember that you can create multiple groups for multiple topics, and creating a group is easy so easy, why not do it?
You should also customize your channel settings as much as you can and include your website URLs.
You should also know that you can start a discussion in your group where other users can talk about videos and new events related to your niche. © MMVII www.UndergroundTrafficBook.com Page 45
A book trailer is simply a promotional video that highlights some of the benefits of your book (maybe even exaggerates the benefits in a funny way). Think of it as a movie premier of your book.
The more gimmicky the marketing, the better. Take for example the hugely successful Rich Jerk eBook. If one were to make a video trailer for this eBook, there are dozens of videos you could do with the ‘Rich Jerk’ theme. They would probably be funny (exaggerated snobbishness), they probably get a lot of views (people always share funny videos with their friends), so videos would probably help to create a buzz and sell more product.
No matter how different and outside of the box your video promotion is, it will more often than not work in your favor. Visuals help sales; W hen used right, this promotional video can mean a large increase in sales, and is a unique way to promote your book, eBook or any other information product or membership website.
Demonstrating Your Product:YouTube is a powerful means for demonstrating your product in action. W hether you are selling a software program, golf clubs, or a house, putting a video of your product in action on YouTube is always a good idea.
It should be noted that it is also a good idea to embed the video in your website, so that people who come to your site from other promotions will see your Demonstration video. You can simply enable the option to “Allow External Sites to Embed This Video” and then paste the embed code into the HTML of your website.
Promoting Business Opportunities
If you have a business opportunity, YouTube may make a great place to tell about it. While the marketing community on YouTube is still small compared to rest of the internet, you may find that those who get in early and learn the ropes on how to promote businesses with YouTube will have an advantage. Video is a great and inexpensive way to make an infomercial to show off any business opportunity.
Remember, even if a only a few people find your video on YouTube, it is still a very useful place for you to host your infomercial videos because YouTube pays for the bandwidth, and the videos stream very well on a wide variety of internet connection speeds.
© MMVII www.UndergroundTrafficBook.com Page 46 Marketing Yourself:If you are in the job market or looking to make business connections, keep in mind that you can also market yourself using YouTube. A video resume consisting of you talking about yourself to a webcam may help prospective employers and business partners learn about who you are. People make judgments based on looks and the way you talk, so practice a little. The upside is, if you make a good impression with your video, people will feel like they already know you a bit, and building familiarity goes a long way in business.
Promoting products as an affiliate with YouTube offers some exciting opportunities. It is relatively uncharted territory with lots of opportunity. Here I will just talk a little bit about the mechanics of directing users to your affiliate link.
Obviously, it is better not to brand your video with something that looks like an affiliate link…A unique domain name is better. One technique you can use is to register a domain name for about $8 with a host like www.DomainAbbey.com (you can get .INFO domain names for considerably cheaper too).
Once you have registered the name, you can simply use ‘Domain Forwarding’.With domain forwarding, you do not need to purchase any web hosting space…you simply need to modify the settings in your domain name account to forward all requests to your affiliate URL link.
This is very easy to do, and only takes a few minutes:
It may also be helpful for you to know that you can use ‘Domain Masking’. With domain masking, the person who types in your domain name will still be forwarded to your affiliate link, but your domain name will still appear in the address bar of the web browser, so they will not even know it is an affiliate link.
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This way, you can brand your videos with a unique and easy to remember URL, and still get credit for affiliate sales!Tracking Affiliate Sales:
If you want to track your affiliate sales that you make from video promotions, you can simply do a double forward: The affiliate domain name will forward to your tracking URL, which will then forward to your affiliate URL.
Also, some affiliate systems have built in campaign tracking, so you can create a separate affiliate URL to track how successful your videos are at getting traffic.*On a side note, this technique is also good for pay-per-lead programs.
Money Making Tip: Increase Your Adsense Revenue:
If you are sending visitors to your website (and not directly to an affiliate URL), you can increase your revenue by adding Adsense code to your website. If you haven’t already you can sign up at http://www.google.com/adsense List building is a very important part of doing business online. There are a few ways you can build your list using YouTube.