This is the first step and the most important aspect of your Zero To Fifty In 30 Days! Challenge.
You’re going to create a ‘Squeeze Page’ or ‘Landing Page’ to capture visitor’s names and email address.
You’ll do this by offering a valuable free report and/or some master resale rights products which you can get for free.
Once your visitor has opted in to your list and you have captured their name and email address, you will direct them to your ‘One Time Offer.’
They either purchase your ‘offer’ and you make a sale or they decline and you direct them to download your valuable report/free bonuses.
The squeeze page is created to draw the focus and attention of the visitor to applying action to one thing - opt in to your list to download a free report, ebook, e-course, newsletter, software or something similar.
What To Offer Your Visitors?There are hundreds of different products you can offer your visitors when they arrive at your squeeze page.
Bear in mind that you’re pitching to fellow internet marketers. So it’s probably not advisable to try and entice them with golf tips or how to download free music.
Here’s what I recommend you offer:Anything that isn’t freely available to find on the internet.
Don’t just offer a report that is being mass marketed or has been in the past. Think of something original that internet marketers (your target audience) would value.
If you’re stuck for ideas, this is a tried and tested method that will guarantee you a ‘boat-load’ of opt-in subscribers:Offer a Directory of related information or an exclusive Report
For example:
You could compile a list of up to date Safelists and Traffic Exchange Sites.
Internet marketers are always looking for ways to drive traffic to their sites. So this is a great way to provide them with an up to date resource of such sites, all in one place.
But don’t stop there, as this in itself is not particularly original. You can add value and originality to this resource by calling it a ‘Directory’.Think of a catchy name like ‘The Top 10 Safelists and Traffic Exchange Lists of 2007!’
Then spend some time reviewing these sites and write up a mini report for each one. Give your unbiased thoughts and list the Pros and Cons of each. You can explain the set-up procedures, what offers they have, if they have a free or paid version etc. etc.
Now don’t you think people would be willing to give you their name and email address for a quality report like that? I know I would!There are all sorts of reports and articles you could come up with. Often people like to know that the report is only short so they can quickly access it and read it there and then.
Below is an example of a site incorporating a lot of the methods I have mentioned. I also know that the site is making over $3000 a month! It’s simple but very effective:http://www.ultimateonlinemarketing.com/clickmail/
Do you think it would be hard to do something similar?
This is very easy with virtually guaranteed results.
For the BEST results, try and think of a different offer that marketers would benefit from.
There really are hundreds of ideas you could come up with, so get your thinking cap on!
It shouldn’t take you much longer than an afternoon to write up a unique product, report, article, directory or whatever you want to call it.
The only thing that’s stopping you from creating exciting, original, in-demand products, is your imagination.
From your squeeze page, and once your visitor has opted-in to receive your offer, you will direct them to your ‘One Time Offer’ sales page. We will talk more about the One Time Offer sales page in step 5.
There are 2 simple ways to create your Squeeze Page:1. Build it yourself with whatever html editor you use e.g Frontpage or Dreamweaver.
2. Use a Squeeze Page Generator to design the page quickly and easily. If you choose option 1, I have no-doubt you have seen many squeeze pages before. Just choose the style of one that particularly grabbed your attention and design your page on that.
Here are some examples of good squeeze pages:
If you go for option 2, you can use some of the auto-generated squeeze pages that do it all for you.
Here’s a good site I recommend: www.SqueezePageGenerator.com
Once your visitor opts-in, (and before you give them the information or products they were after), you direct them to your ‘One Time Offer’ page (see step 5) and offer them your resale rights product.
This process works on 2 levels. First of all you have the opportunity to make an instant sale, and second; you have captured their name and email address, so you can follow up with your offer numerous times (perhaps make some changes to it or offer it at a discount) and make other affiliate offers.
This is an extremely powerful system that will bring you instant profit but more importantly you are growing your all important list and with it a sustainable business.
The Zero To Fifty In 30 Days! Challenge, will enable you to build an opt-in list of about 50, highly targeted visitors a day.That means within 6 months, your list will be growing to around 8 ½ thousand!
How To Use A Squeeze Page Effectively
Now that we have clarified what a squeeze page is and its purpose, we can now go on to what factors are necessary for creating a high conversion squeeze page for building a list of subscribers and making instant sales.
The HeadingThe heading is the most important, for it is the first contact point with your website’s visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.
Benefit driven words are needed in your heading because your prospect will want to know how they are going to benefit. In other words, they want to know, what’s in it for them? Your Web site visitors will only continue to read on if they feel that you are offering something that can help them in some way or give them something they want.
The Body TextThe body text is also very important because this is where you compel your web site visitors to opt-in for more information or to receive some great free bonuses. It is crucial to reveal to them how the product or service you offer can satisfy a need and desire, such as help them loose weight, make more money or become more successful.
For your text, all you need is a small paragraph or a few bullets that will stimulate enough interest and desire for what you are offering them. If they feel they can benefit in any way they will subscribe to your opt-in list to get it.
Some of the most successful capture pages are not long and wordy but are small enough that the whole web page can fit inside of the browser window.This has been more effective for many marketers for the purpose of capturing people’s information quickly and effectively.
A squeeze page should limit the number of choices your prospective customer or subscriber can make. Not all capture pages need to do this, but for the purpose of ensuring that your visitors first opt in, the squeeze page should stay close to the format mentioned above.
This will give your potential subscribers two simple choices and reduce confusion and help prevent them from changing their mind.The only options your visitor has, is to opt-in or to leave your website. If your copy is compelling and your message is clear, many of your visitors will choose to opt-in to your list instead of leaving your website.
Your Submit ButtonOne component of your site that can greatly effect your conversion rate is the words you have appear on your submit button. Instead of using the word submit or subscribe, you’ll find your conversion rate will rise if you use an action phrase that will express how your visitors will benefit if they click on the button.
You want to compel your visitors to click on the submit button and using words like subscribe or submit can turn people off.Use an action phrase that is written in their point of view to persuade them on a personal level such as “Send Me My FREE report” or “Download For Free Now” or “Free instant access now!” and so on.
This is a valuable element to test and you will not want to overlook it. I would also suggest to observe what other marketers are using on their submit buttons to help you come up with your own ideas.
TestNow that you know how to create a high conversion squeeze page, make sure you implement these methods and do your own tests with fonts and colors used. That being said, make sure that basic web design principles are followed and that the web page is attractive to your eyes.
If you find your eyes are not following the text naturally or squint while reading, you may have to make some adjustments to your web page. Dark text on a light background is a good rule to start with without getting into too many details for the purpose of this article.
Most importantly, if you put to action the advice you received from this article, and actively promote your squeeze page, you will see an incredible increase in the number of opt-ins you receive to your list.
The next step with your squeeze page, is to make the offer so good, that it makes your visitors think they are getting an absolute steal from you!
Offer Them Some Quality Free Bonuses
This is the icing on the cake and will make your primary offer, IRESSISTIBLE! And will have your visitors falling over themselves to opt-in to your list.
Just type in “free giveaway products” or “giveaway rights” or “private label rights”, into your search engine and you will come across more free giveaway products than you can shake a stick at!
You might have to subscribe to their opt-in list to get the products, but that’s a small price to pay for all the free products you will receive.It doesn’t get much easier than this, right?!
You should experiment with the amount of free giveaway products you offer.
Sometimes overloading your squeeze page with a ton of free products confuses people and puts them off. So try experimenting with different amounts.
It is always better to offer quality products rather than a quantity of old, mass marketed ones. Also try to find new and original material to give away.
Once you have decided on how many free bonuses you’re going to offer, just upload them into your squeeze page and you’re ready for step 3.
Using An AutoResponder
Let me tell you right now, you NEED an autoresponder.
This is without doubt one of the essential marketing tools that every successful internet marketer will be in possession of.
If you are unfamiliar with autoresponders and how they work, I suggest you make it a priority to find out.
I’ve included an article here that explains how an autoresponder works. If you are already familiar with autoresponders, please skip the article below and move on.
Autoresponders – Five Keys to Make them Work For YouOne of the most basic tools that every internet marketer needs to utilize is the autoresponder. If you are trying to make money on the internet and you're not using an autoresponder, you are really missing the mark. This article will describe the essentials of an autoresponder and how you can use one to help you succeed in your online business.
First of all, it is important to understand what your autoresponder really is. Many people think of them as an automatic responder to customer needs (hence the name -autoresponder), but to stop there is really not giving them their full credit. To fully utilize your autoresponder, you need to begin seeing them as your own personal sales force. This sales force though, unlike their human counterpart, will never tire, works 24/7, doesn't need a raise every year and NEVER calls in sick.
The next thing you need to remember about your autoresponder is that it is only as useful as the person who trains it. Who trains your autoresponder? You do, of course!
When someone communicates with you through email or an opt-in sign in form, they are telling you that they are interested in what you have to offer. It doesn't matter if you are selling a product or service, when that initial contact is made, that person is declaring that they are open to receive your "pitch". Think of it as a potential customer walking through your shop's front door. If you have trained your sales staff correctly, they will know what needs to happen next -they need to sell!
Remember what I said earlier about your autoresponder being your own personal sales force? When that initial contact is made, your "Sales Team" needs to step in, educate your prospect about your product(s), convince them of their need for the product(s) and then attempt to close the deal, which of course, leads to money in your pocket. The wonderful thing about internet marketing though, is that all of this can take place while you (the owner of the business) sleep, vacation, take in a movie with your family or essentially do anything else other than interact personally with this prospect. And it all happens automatically!
Now, when I say "automatically", that does not mean "all by itself". There is no magic potion for autoresponders, you still have to initially set it up to do what you want it to do. Remember, you have to "train" your sales force, which means you must set up the automatic messages that you want to send to your prospects. Follow these 5 key elements and you will be on your way to online success.
KEY #1: PERSONALIZE YOUR MESSAGESMost autoresponders allow you to put the recipient's name right into the title and in the message body itself by simply adding **NAME**, or ~~NAME~~, or where you want their name to appear. Be sure to check out this feature from your provider as there does not seem to be any uniform industry standard.
Why should you personalize?These people are going to be getting other emails in their inbox. They may be checking their email after a long day at the office. They may have their finger poised over the "Delete" key as they sort through their messages trying to eliminate spam and viruses.
Think about it... wouldn't you think twice about deleting an email that has your name in the title?KEY #2: CREATE CURIOSITY
Your messages don't have to read like a novel. Keep it fairly short. A few well written paragraphs will do wonders for your offer. Ask rhetorical questions like, "What if I could show you how to...." or "What would you do if you had..." and then show them how to get the answers by either inviting them to your web site or to give you a call. Be sure to include your URL, phone number, etc... whatever it is that you want them to use to contact you.
KEY #3: MAKE IT CONSISTENTYou've got time. Your autoresponder is going to continue sending your messages for you automatically. So take the time to remind them (very briefly) what you told them in your last letter and build on it with this next message. ALWAYS give them a clear direction on how to learn more, how to order, how to ask questions, etc... and remind them that you will be sending another message.
KEY #4: MAKE IT INTERESTINGTry to avoid too much hype. Don't over exaggerate your offer, but do let the reader know that you are excited and try to create a mental picture for them of what their life can be like with your product or service. Tell them how you can help them achieve those results and invite them to take action by either visiting your site, calling, or emailing.
KEY #5: CLOSE THE DEALThis is worth repeating... CLOSE THE DEAL! I see a lot of ads and messages that go out without any clear call to action. Remember, you are in business to make a profit. No close = no cash.
Double-check your messages to be sure you are very clear about what the reader should do next. There is nothing more embarrassing than to find out that your prospects have been receiving the wrong message from your sales team, so be sure to test the entire system on yourself.
Your autoresponder can make or break you as an internet marketer. Invest some time in training your sales force, assess its performance through tracking and make changes whenever you see a place to improve.
Today you have learned 5 autoresponder essentials. Use these 5 keys for every autoresponder campaign you have and you will be on your way to internet success.
Robert Richards
Rob Richards is the editor of the MCA Network News, a bi-weekly Ezine which seeks to Inform, Educate and Inspire network marketers. Receive FREE Online Marketing Training (a $97 value). Rob Richards is a husband, dad, internet marketer and editor of the MCA Network News
With your squeeze page, you will be collecting around 50 names and email addresses a day. After just 6 months you will be close to having 10,000 subscribers in your list!
You cannot possibly manage that amount of subscribers without an autoresponder.This is powerful! This is where you‘ll really start to make money.
How many times have you heard “The Money is in the List?”
That’s because it’s true. Once you have your own opt-in list, you can email them as many times as you like, with as many offers as you like.
With a sequential autoresponder you can send a set of messages in pre-set increments of days. Simply create your autoresponder messages, and specify the timing of each messages.
Each time someone is added to your list, they will begin receiving your autoresponder messages. This enables you to effortlessly email back-end related affiliate products without having to do it manually.
There are a few companies on the market today that offer a good autoresponder service.In my opinion, the best two on the market, and the only two I would recommend are:
Get Response and Aweber
They are the market leaders and are both very reliable. I have been using GetResponse for over 3 years now and have had no problems at all. They are both very easy to set up and have excellent customer support.
Either one of the two autoresponder companies I recommend will cost you around $17 - $19 per month. It is an investment that will repay you ten fold, and you absolutely must have one if you are going to follow my system.
All you need to do to start capturing your visitors name and email address, is copy and paste the html code that your autoresponder service will provide you with, into your website.
Upload your website and you’re ready to go! It’s very easy and can be set up in minutes.How Your Autoresponder Will Work For You
When someone comes to your squeeze page, they can only do one of two things. They either opt-in to receive your free giveaway products, or they leave.
Now hopefully you’ve spent some time designing a quality squeeze page and have a compelling headline, body text, etc.So they like what they see and enter their name and email address to receive your offer and your great giveaway products.
The autoresponder system will collect their name and email address, store them online in your autoresponder account and then instantly redirect them to whatever webpage you choose.
As I’ve already mentioned, your autoresponder works on two levels: First of all you have captured their name and email address so you can contact them again and again with further offers; second, you have the opportunity to make an instant sale.
Without an autoresponder, if someone visits your website and chooses not to buy, for any reason whatsoever, you have lost the chance to ever expose your visitor to your product again.
With an autoresponder, you have the opportunity to show them your sales page and other products that you are an affiliate of, again and again.