Here is the concept of a ‘One Time Offer’ (OTO):
Your visitor opts in to your list to receive your main product and the free bonuses. Their details are collected by your autoresponder and then automatically redirected to another webpage and greeted with an offer that they will see only one time.
That offer will be your Resale Rights Package.They have 2 options when they reach your One Time Offer Page:
This can produce some amazing profits and most people will never know how powerful it is.
Mike Filsaime’s excellent manual Butterfly Marketing - talks about how to successfully use OTO’s to make an absolute fortune. It goes into far more detail than we have time for here, but it is a resource I refer to constantly and I highly recommend.
Here are a few key factors to include:• Keep your OTO related to your original squeeze page. For example; Don’t try to sell an MP3 player to people that are opting in to your site to download internet marketing products.
• Make sure your visitors actually get to see your OTO. You need to ensure your squeeze page converts well to get them to see it.
• You need to test your offer and site layout to increase the call to action. Try using audio, testimonials, test headlines etc.
• A crucial element that MUST be in your OTO is the “Reason Why” aspect. You need to explain the reason why you have made the package AND the reason why you are only offering it just one time. For example, you could say that the price is so low that you can’t offer it for long to the general public, or you are only running this feature for a limited time.
Here’s the type of OTO a visitor will see when they arrive at the page…You’re only going to see this page once (ever), so please read every word very very carefully. It’s that important.
“Hi, My name is Peter Tremayne. Don’t close this page. I have put together a very special offer for you but you are only going to see it once. If you close this page now, you will never have the opportunity to take advantage of this offer again. (Cont’d offer….)”
To see an example of this in action, join a site like www.firesalesecrets.comThis offer should not be made without a lot of thought. The sale copy on this page is very important and should not be rushed.
Whether your visitor passes on the One Time Offer or buys it, you have them on your list and can routinely email them with your back-end affiliate products.
You see why having an autoresponder and building your own list is so important?Resale Rights Package
For The 30 Day Challenge, and for your OTO page, you are going to offer a ‘Resale Rights Package’.
There are currently many different resale rights packages being marketed on the internet, ranging for $47 to $197.
Some of the packages even come with ready to go sales pages. You can get your pre-designed, professional sales page (with products) up and running within an hour or so.
Or you can take the time to design your own. It shouldn’t take longer than a day to design a really good, compelling sales page. Plus you have the advantage of having something that is original.
Here are some excellent resale rights packages you should consider:www.Best-of-the-Best-Resale-Rights.com
www.Best-of-the-Best-Resale-Rights.com/offer.htm
These are proven, successful resale rights packages that continue to sell day in, day out.
Simply choose the one you like best and download their products.
You will make your money back very quickly, so don’t worry about the small investment you make buying a good resell rights package.
Setting A Price
It is entirely up to you to decide how much you want to offer your resale rights package for, but I would suggest a good price to start is around $37 to $97.
You should always test the price. Make sure you start low and go higher, not the other way round.
Taking Payment
The easiest way to start taking payment for your resale rights package is to sign up for a PayPal account.
I’m sure you have heard of PayPal. It is an established and secure payment processor that you can have up and running, accepting credit card payments within an hour or so.
It’s also free to sign up! For all the details and a step by step guide to setting up an account, go to: www.PayPal.com