The Campaign
Welcome to Behavioral Response Marketing
Behavioral Response Marketing is not new, it has been long forgotten.
This is a marketing structure in which the audience tells us what they do and don't want. We ask them, and they respond. That way, we're not wasting resources or time. We're not trying to convince them what they should have and where they should buy it. You'll see what I mean as we go further into the campaign.
This campaign formula applies these 3 principles (Golden Rules):
The Money earned will be proportional
To the Value given
The Money earned will be proportional
To the Goodwill given
The Money earned will be proportional
To the Amount of Offers given
We're going to build goodwill with our fan base by the amount of offers you give them that have real value. Keep these Golden Rules in mind while you create reports, articles, products, and services. You will be a hero to your audience.
So the next thing to do is to start going over the campaign worksheets. That way you can have a clear vision of who exactly you're trying to help and how to help them.