Worksheet Walk-Through
Your Customer Profile-Your Avatar
OK, the first thing you're going to start with is this.
You need to sit down and think about exactly who your audience is. I have included a worksheet in the back of the book to help out.
Let's try this exercise.
Imagine you're sitting down at a coffee shop, and you're across the table from your customer. Who are they? How are they dressed? Are they quiet or are they abrasive? You need to dig deep down. I mean deep into who this person is, all the way to even how much money they make.
You must answer these questions and more.
What do they look like?
Are they dressed like a professional in a suit & tie?
Are they dressed in business casual, or maybe jeans and a nice polo shirt? Plumber or contractor clothing or uniform? Can you picture who's sitting across from you?
What type of business do they have?
Do they sell products or services?
How many employees do they have?
Do they have an office or are they home-based?
When you're in their office, what does it look like? Is it neat or an organized mess?
How would you talk with this person?
What would your conversation sound like?
What kind of words would you use in your conversation?
You wouldn't want to talk to the small-business owner the way you would with the CEO of a major corporation. You wouldn't use the same lingo and terminology that
What's the greatest problem that they are facing in their business? It's the one that is causing them the most pain!
What is the biggest fear they have?
What will happen if they don't solve the big problem? Will they have to go find a job? Financial independence and future are gone?
What could be holding them back?
Why are they where they are today? How did they get there?
Do they lack knowledge in something critical, an area you can help with?
Do they suffer from lack of follow-through? Procrastination
Tip - You should know as much about your future
client as you know, about a close friend.
Your Customers Problems And Solutions
Now you're going to build your list by providing solutions.
Here's an example of 3 of the most common problems found in marketing.
You would list in the Problem column.
1. Low Traffic
2. Bad Conversion Rate
3. Low Sales
So in the Solutions column you would write,
1. Expand targeting, use media, improve copy.
2. Better targeting, change copy, change media.
3. More offers, add bonuses, best value.
What you'll be doing is writing three (3) separate reports. They will be about the solutions you found to the three problems. You're not going to rush this, and you're not going to cut & paste!
You'll take your time. Write three reports that are full of quality information gathered from doing thorough research. Write the kind of report or article that you would like to receive. The kind of report that you would get online and tell your friends to check out.