How to Create & Profit From Your Facebook Fan Page by Jean Meyer - HTML preview

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Define Your Facebook Page’s Goals and Purpose

Yet the answer isn’t always so simple. Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and may directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?”

Don’t worry, you’re not expected to know the answer right now. However, before you begin creating your fan page it’s important to have a direction – to have goals. As mentioned in the introduction there are several things your Facebook fan page can accomplish. They include but are not limited to:

Traffic generation •
• List building
• Selling products/services
• Announcements and promotions
• Content and value
• Building a community/strengthening relationship

In fact, Syncapse.com surveyed 4,000 people who “Liked” the top 20 brands with Facebook pages. They found that someone who has “Liked” a brand spends an