Company ABC created a Facebook fan page. Their audience is strongly represented on Facebook so they went all out and hired someone to maintain their page for them. They created a custom Facebook page that offered a ton of valuable content, promotions, news items and interactive tools and applications. They even included a Q&A page and a page where Facebook fans could learn about products and services and purchase directly from the page.
When a fan made a purchase they also tended to post a note on their profile about the great new product they purchased from Company ABC. The company gained more fans from these mini reviews. Company ABC was able to increase their monthly sales by 10%.
This story can easily be you. And if selling products or services on your Facebook page isn’t your goal and you’d rather build your opt in list, you can do that, too.Before you move onto the next step, spend some time brainstorming what you want to accomplish with your Facebook fan page.
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