My intent on writing this ebook is to guide and motivate anyone who is truly determined
to pursue their goals and dreams by making Internet Marketing their vehicle for success.
The following segments are fundamental “keys” to high achievement in Internet
Marketing. They are practical exercises, but also essential principles one needs to truly
succeed in this, or any other endeavor one might choose.
Make no mistake about it…Internet Marketing takes work, and a lot of it. If you were
thinking -or hoping- it did not, I guess it is best to burst that bubble up front. There is no difference between online marketing success, and great achievement in the “real” world.
You don’t get anywhere in life by sitting down and trying to slide-up-hill, and that
includes this field.
There are a set of rules, guidelines, and strategies in cyber space commerce, just as there
are in real space. By learning them, and practicing their potential, you will begin to see
incredible possibilities, and begin to expand your mind to fully grasp that you have in
your hands the power to send your life in a completely different direction.
It is my sincere wish that you take to heart the lessons herein, in order for you to become
as successful as your mind can possibly achieve.
I wish yours to be the greatest story of success ever told.
1
DREAMS
I know what you’re thinking. The last thing you need, or want, is some clown giving you
a pep-talk about what motivates you. But, over the years I’ve heard countless people say
they want to make a lot of money. They want to be rich beyond comprehension; they
want nice cars, big boats, mansions on a hill… all that the good life has to offer.
Whenever I hear that, I have but one question I ask them;
“Why?”
I can’t properly put into words the dumbfounded look I receive the majority of the time I
ask this. Often a person will become a little defensive and begin to state the obvious; only
to stop themselves as the question sinks in deeper.
You see, before I asked them that question, they thought they knew… but suddenly they
realize they have not yet landed that understanding.
Many think having all those things, is the very reason to want to “have” all those things.
Not true. They are just “things”. Possessions that are often not enough of a reason for
someone to obtain them.
Don’t get me wrong, they are nice to have, but they are “byproducts” of your
persistence…mere manifestations of your driving force.
You need to know “why” before you know “how”, because the “why” will carry you through all the obstacles that ARE going to get in your way (notice I did not say; “might get in your way”).
Yes, that’s right; things are going to get in the way of your success. Following your
ambitions is a bumpy road. It is not the beaten path (that would be a J.O.B). It is a constant climb, struggle, and march toward that ultimate reason; your “why”.
Your “why” is your anchor…one that grounds you as you FIGHT for your dreams and goals.
There are many “how’s” to make those things a reality, and make no mistake; it is
possible for you to become very successful in Internet Marketing, so you’ve already found your “how”. This can be your vehicle to make those dreams come true. All you
need to do now is fine-tune your “why”.
Now, I know this statement sounds rather simplistic. The challenge is for these words to
travel the inches between your brain and your heart. This has long proven to be the most
difficult distance we must conquer. You may capture this truth with your mind, but it
needs to get into your heart. It needs to get into your belly!
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I know most of you reading this will say to yourself;
“Yeah, OK, so it’s possible to make a lot of money in Internet Marketing…but can “I” be the one to make that kind of money?”
That truly depends on you, and your “why”.
It depends on how bad you want success.
Is it a burning desire within you, or just a great idea? Are your dreams so real that you
can “touch” them in your mind, or are they vague, distant thoughts that would “be nice”
if they happened?
In this frame of mind lies your success… and unfortunately, it can also carve out your
failure.
I’m sure you’ve all heard this before. Likely so much, you feel a very strong desire to
delete this ebook, so you don’t be lectured on it again! But, instead of just reading these
words, I want you to really understand them. I want you to truly grasp what is being
conveyed here. You need to fully understand how important it is to change your mindset,
and begin to attract into your life the necessary tools to help you reach your life’s
ambitions, and the very first thing you must do is define your “why”.
You must realize your ambitions and aspirations are not just silly whims you occasionally
day-dream about while sitting at your desk at work. They are not just fantasies as you
imagine yourself on a crystal-clear beach somewhere. They are as real as you want them
to be, and they must be “real” to you before they can be “real” to everyone else.
They are the cornerstone of your success.
Every great idea, concept, achievement, invention, business, city, state, country, on and
on, all began with a dream. They all began with a vision. Somebody had to dream it
before it was reality.
Thomas Edison failed over 3,000 times before he invented the light bulb. When asked about all those blunders he quipped;
“I didn’t fail 3,000 times. I now know how not to make a light bulb 3,000 different
ways.”
Now that’s a dreamer! That’s true commitment! And, it all started with a burning
passion…an idea that he refused to let go of.
Henry Ford said; “Failure is simply the opportunity to begin again, this time more intelligently.”
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He aught to know… he was no stranger to failure. Could you imagine if he just gave up
and climbed into his horse-drawn buggy and trotted off home? Where would we be if it
weren’t for his dream of a horseless carriage?
Did you know that Walt Disney was once fired from a Newspaper for lack of
imagination? What if he had listened to that Editor? What if that man’s words would
have convinced Walt that he was without creativity, and should just give up?
If he had, we would have never heard these words;
“To all who come to this happy place: Welcome. Disneyland is your land. Here age
relives fond memories of the past, and here youth may savor the challenge and promise
of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world. ”
—Walter E. Disney, July 17, 1955 4:43pm We would have never known what we had lost, and a hundred-and-sixty-acres in
Anaheim would just be another sub-division today (not to mention 35,000 acres in
Florida!).
In a more modern example, one has to be amazed at J.K. Rowling, author of the “Harry Potter” book series. Hers is an amazing story of determination. Penniless, she wrote her
novel living out of a car. She submitted her novel to 12 different publishers, all of them
turned her down (I bet those publishing houses kick themselves now). The thirteenth
publisher agreed to 1000 copies, all of which fell flat.
Instead of throwing them away (which the publisher suggested) she insisted they
be donated to libraries across the country. Shortly there after, the libraries reported a long wait for the book, and requested more and more copies. The word spread, and lo-and-behold, she now holds the world record for the most copies SOLD in a 24 hour period.
But, she never would have obtained that title if she hadn’t ever envisioned it was
possible. She never would have made it, if what kept her from giving up wasn’t so
powerful that she simply refused to take no for an answer. In her mind, some how, some
way, her books were going to be immensely successful, no matter what.
She was right. Beyond her wildest dreams she was right. But, had she given up and
thrown away “Harry Potter & the Philosopher’s Stone” her dreams would have died in the trash can.
It takes a firm belief in one’s self to be able to have the courage of J.K. Rowling, but
more importantly, it takes a belief that you can never doubt. A dream you can never let
die.
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Now, let us imagine for a moment that Harry Potter handed you his wand with a
“cheeky” grin and said;
“Here, you can now have everything you’ve ever wished for. There is one catch
however…you have to believe it’s possible.”
How many would wave that stick with absolute faith? Would you be of them?
It has been said the richest place on earth is not the gold, silver, or diamond mines… it is the graveyard. For dreams are buried there…forever unfulfilled, without a trace of how
they would have bettered our lives had they been realized.
What is it in your life that means so much to you that nothing in this earthly realm will
ever stop you from obtaining it?
This is the single most important question you can ask yourself. This is where the rubber
meets the road. What is it in you, that will keep you going through all the rejection,
doubt, pain, struggle, frustration, exhaustion, ridicule, money problems, strife, and
failure?
Before you read any further, ask yourself what will keep you trying after 3,000 blunders,
if that is to be part of your growing process?
Find the answer to this…and you will find the true “key” to your success.
5
AN UNWAVERING POSITIVE ATTITUDE
I know what you’re thinking; “Not another pep-talk… the last thing I need is a
cheerleader.” You might even be rolling your eyes as you say it.
I know how you feel. This is the area in which I struggled most. I had such a serious case
of “stinkin’ thinkin’ that it’s amazing I ever got out of bed in the morning, let alone
became successful at anything. So rooted was my negativity, that when I first started
Network Marketing (long before the Internet) I looked for all the ways I could be
successful without being positive!
Pathetic, huh? The reason I felt that way is I looked at the statement “Be positive” to be
an empty jesture, meant to pick you up when I was down, and to be honest, when I was
being negative, I didn’t want to be positive! Make sense?
Also, it seemed like such a hassle to be positive all the time. In my mind, I thought I’d be
the first one who ever got rich being a negative, mean old screw!
Over twenty years ago, I was shown how to change my thinking, but I didn’t really see
the value in “Positive Mental Attitude material. I figured reading self -help books, and keeping positive was simply a way of making you feel better if things weren’t going
right. So, if you were losing, they made you feel “OK” about it, and I didn’t like that. I
didn’t want to feel “OK” about losing, I wanted to win, and I didn’t need a bunch of “rah-
rah” books to help me do it.
I figured if things weren’t going right, I should face them, not hide behind some pages, or
some motivational cassette tape (I guess I just aged myself with the cassette thing, but at
least they weren’t 8-tracks).
I thought it to be a façade, nothing more than a phony attempt to deny and ignore if
things weren’t all that great in any given area in my life.
Then, I learned the true importance of being positive. It’s not an act Ladies and
Gentlemen… it’s the KEY!
It is literally how your business will grow, or how it will die. Next to hard work it is literally one of the most important elements to success. It is the path to abundance and
wealth. Why? Because being of a positive state of mind “attracts” positive things into
your life, being negative, attracts negative things, and your success can not grow in
negative ground, PERIOD!
6
We’ve all heard of the law of gravity, right? You throw a ball into the air, and it must
return to earth. It’s not something we can change, or alter. It is law. Eventually,
everything that goes up, must come down.
There is another law in play. One we cannot change, nor tweak, nor shift, nor alter…a
law that is always there, whether we realize it or not.
It is the “Law of Attraction” .
When you are of a positive “vibration” (if you will) you will attract the necessary tools,
people, assets, and opportunities to reach your goals. Your business will thrive in that
fertile soil! Just like if you are negative, you will repel those vital attractions, and draw to you negative things, and your business can and will not only stall or stop, it may even
reverse itself.
If you focus on what you want, and not what you don’t want, you will draw a positive
outcome to you. By the same token, if you concentrate on what you don’t want, you will
draw that to you. In essence, you need to harness your thoughts. Be careful what you
concentrate on for it will come to pass. It always has…it always will. It is a law that can
not be broken, simple as that.
It is that simple, and yet it is difficult at the same time. Most of us have been so
conditioned to worry, stress, fear and fret over what might happen, we forget what we
want to happen. We forget to focus on our “why” and what we are striving to accomplish.
We’ve all heard the saying; “Be careful what you wish for”. This is exactly what I’m
talking about. It’s not the “positive” you need to be careful with, it is the “negative” that
is the curse.
“So a man thinketh in his heart, so is he.” The Bible tells us.
There is tremendous power in positive thinking, and focus. So much so, it has literally
been referred to as the “SECRET” to obtaining what you want out of life.
The greatest gift you can give yourself is to learn this “Secret” and apply the principles it
teaches. Nothing will ever change your life more. Nothing will bring your life more
happiness, contentment, and success then this truth. Nothing!
You need to understand, it’s not just a “hobby” to read positive material. It is not just
wise to focus on your goals and dreams in a positive light. It is absolutely crucial!
So, how do you keep from slipping back into the “Forget it, I’ll just work my job for
another 30 years and retire” mode, or an “It won’t work, so what’s the use” frame of
mind?
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First: Secure your “why”. Then, scour the internet and watch every video on self-improvement, and positive motivation you can find.
Personally, one of my all time favorites is Les Brown. He is an amazing example of the power of positive thinking and the passion of believing in your dreams.
Zig Ziglar is another speaker who changed my life forever (more on how, later in this segment).
Denis Waitley, and Tony Robbins are fantastic motivators, both with different styles, yet equal determination to help you realize your true potential. (A word of advice: be
careful listening to Robbins around young and sensitive ears, for he has a tendency to tell
it like it is, and sometimes his vocabulary can become a bit salty).
Another one of my all time favorites is Andy Andrews. Here is a man that can prove to you how important you truly are in the thread of life!
Listen to these experts, and you will start to feel your mind change in a very short period
of time, where nothing will shake you from your goals… and I mean N
OTHING !
These amazing gentlemen have the power to change the way we think, and propel us
toward our future, if we just have the discipline to listen to them.
For me this was a problem, so I had to force myself to listen in the beginning. You may
have to do the same. Understand that listening to the lesson’s they teach will soon
became an important part of your daily routine, and moved you out of your present
circumstances and mindset into a different frame of mind, where you will begin to see
that YOU can win at your goals and dreams!
Secondly: You should read! You should make it a habit to read at least 10 pages a day
from books such as “Think and Grow Rich”, An Enemy Called Average, Success
Through a Positive Mental Attitude, just to name a few. These are absolutely essential in keeping your thought process on tract and your mindset focused!
Combine both books, and motivational videos/audio and you will have a tremendously
strong armor to reach your goals!
Third: You need to check your mindset daily! Stay confident and above all KEEP
LEARNING! Keep growing. Your mind should be like a sponge, sucking up every bit of
positive influence you can find!
It takes a big shield to ward off the arrows of negativity we are exposed to everyday. It
takes some pretty big canons to defeat our thoughts when they begin to eat us alive with
doubt. Always keep the wolves away with positive affirmation… you will need it in your
war against mediocrity.
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There is so much more I could add to this principle, but I will close this segment with a
personal story:
In the spring of 1990 I became involved in Network Marketing. I won’t mention the
company’s name, but it had to do with peddling soap, a board and easel to draw circles
on, and standing in a strangers living room surrounded by people who looked at you like
you were from Mars! (Yes, this was LONG before the internet. Trust me, clicking a
mouse and typing on a keyboard is a walk in the park compared to it… and a whole lot
less awkward).
A major business seminar was being held in Dallas, Texas in July of that year. Now,
being of a “blue-collar-background” I didn’t know what a “business seminar” was, and it
sounded rather boring, but I was told over and over again that I needed to be there no
matter what, and I soon learned it was going to cost me $300, not to mention the
transportation to get there!
I lived in Los Angeles at the time, and three of us in the “soap gig” couldn’t afford plane
fair, so we decided to pitch in on a rent-a-car and drive.
While traveling through Albuquerque, New Mexico, we were involved in a pretty serious
car accident. The driver’s leg was hurt, I racked my jaw against the dashboard, and the
back seat passenger was rattled badly. And the car… well, it was toast!
After that, we contemplated hoping a flight back home and forgetting about going to
Texas. But, something told us we had to press on. Instead of catching a flight to L.A. we
spent the rest of our money and bought one-way tickets to Dallas.
Some would say that’s crazy, and, maybe it was in the moment. Later that night however,
I knew exactly why we needed to be there.
That evening I found myself in a ballroom of the “Double Tree Hotel” in Dallas, Texas,
surrounded by 6,000 network marketers that were fired up on life, and genuinely happy to
be in each other’s company. I had never seen anything like it. It was exhilarating!
The first guest speaker was a man by the name of Zig Ziglar. I had never heard of him, but I sure found his name amusing.
However, something happened as I listen to him teach about “attitude” and
“perseverance”. Something clicked in me as he spoke of “character”, “determination” and
“drive”.
Most of all, I was moved to tears when he told me how important my dreams were. Why?
Because no one had ever taught me these things. No one before him had ever told me that
it was not only OK to have dreams, but it was absolutely necessary to have them! He told
me I was a winner. I had never heard that before…not even from my parents.
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I was always convinced that no matter what I did, I would never be anyone important, but
that night Zig Ziglar told me differently… and here is the most important part; I BELIEVED HIM!
And that, Ladies and Gentlemen, changed my life!
I realized in that moment how important it was to never surrender my ambitions.
We could have easily gone home after that car accident, and no one would have blamed
us. However, we chose the right path even though it didn’t make sense at the time. We
decided…I DECIDED nothing was going to stop me form realizing my goals, not even a
violent car crash.
Why? My dreams were simply too powerful for me to quit. They wouldn’t let me buy
that ticket home!
If you’re going to make it to that place you hold deep in your thoughts… deep in your
heart…the place where all of your dreams are alive and you are living every moment of
them, then your dreams have to be at least that tough!
This leads me to this segment’s ultimate point:
You can’t quit just because something gets in your way, because something will
ALWAYS GET IN YOUR WAY! Life has a very tricky way of trying to throw you off
course in order to test your resolve. Don’t let it! Hold steadfast to your “why”, stay positive, stay focused, and NEVER SURRENDER YOUR DREAMS!
10
MARKETING
I bet you thought we’d never get to the nitty-gritty, huh? You probably thought this
entire book was going to be on motivation and attitude.
Well, surprise! Here we are, and it’s time to get down to work <cracking knuckles>.
The first thing you need to know about marketing online (or off-line for that matter) is
it’s a numbers game. That’s a simple enough statement, but you’d be surprised how many
people really don’t know what I mean by that.
Let’s look at your local supermarket for a good example:
Your local market sends out thousands of mailers, flyers, and coupons -not to mention
television and radio advertisements- to attract customers to their store. All of these
methods are marketing, and all