CPC and CPM segment for further explanation).
In short, this analysis tells us we would be better off promoting this keyword and product
in the form of article marketing, forum marketing, and social media marketing, unless of
course we can afford such a high click cost. I would avoid promoting this product using
this keyword with CPC simply because the campaign would be very expensive. This tip
alone will save you hundreds if not thousands of dollars!
Far too many people get into CPC and CPM marketing and have no idea that it will cost
them that much every time someone clicks on their promotion link, whether that person
buys the product or not.
Without a clear-cut strategy you will burn through your advertising budget in no time
without any results to show for it. This method of advertising can be dangerous territory,
and it is best to stay clear of it until you have done EXTENSIVE research and fully understand the ins-and-outs of it.
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TRAFFIC
Whether you choose to become involved in a MLM or affiliate marketing, there is one
facet to becoming successful online that is more important than anything else in the
networking arena and that is TRAFFIC!
If there’s one thing you take from this book, it needs to be this simple truth;
Traffic + Good Opportunity = $. No Traffic + Good Opportunity = No $!
There is just no way around it. If you master how to drive traffic, you will succeed. If you
do not, you will fail. Simple as that.
When you embark on your journey of “Internet Marketing” you must fully understand
that your number one goal is to drive traffic to your opportunity. There is NOTHING
more result producing than this, and NOTHING will break your spirit faster than not
having it.
The reasons are obvious. Traffic means prospects, and prospects mean leads, and leads
means sales and or business associates and that equals $$$.
So let us get right to it. Let’s look into the deep, vast realm of Internet traffic, and how to drive some of it straight to your opportunity. We’ll start with social media:
FACEBOOK:
Since the invention of Facebook the world has changed, especially the world of “Internet
Marketing”. Thanks to the inventors of this social network, it is now possible to post your
opportunity on your “Wall” with either a link, or an enticing ad copy, and attract untold numbers of prospects with a click of a mouse. Do not underestimate the power of this
market place, for it stretches across the world and commands an unbelievably MASSIVE
audience, one in which you can tap into within seconds!
Where else can you have access to over 600 million people, with millions of possible
prospects? It is a very exciting platform and it’s all FREE! As mentioned, you can post your opportunity on your wall, and on your friends walls, and in designated groups
relevant to your niche. For example, if you are promoting a weight loss product, you
would join specific groups on Facebook relevant to that product, and promote it to them
as well.
The only thing you should realize is that you have to be considerate when marketing on
FB and here’s why:
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It is easy to spam there (or at least what the administrator’s consider spamming) and they
do NOT put up with it. It’s understandable, no one likes to check their mailbox and find a
flood of gibberish and sales pitches, which is what happens far too often on Facebook.
Eventually, their site filters will detect if you are spamming, and your account will be
suspended.
So, how do you go about promoting your opportunity without spamming? Simple:
Number one thing is to post your opportunity in the manner described above, and when
posting to YOUR wall, you want to post it between 3 and 4 hours apart (only post once a
day in groups, and only once a week or more on your friends walls).
Now, I know some of you reading this are saying to yourself;
“Three or four hours apart? I work for a living. I don’t have time to do that!”
Not to worry, there is FREE software that you can program to post your ads for you.
Personally, my favorite is “Seesmic” . This program is super user-friendly and lets you post to Facebook, Twitter, Linkedin, Buzz, Chatter and more -simultaneously, or
separately if you chose. Type in your ad, schedule it to run every 3 to 4 hours, and you’re
done. You can be advertising in your sleep!
Another popular program is “Hootsuite” . Same deal there; 24/7 advertising! Yet another is “Ping.fm” . Any one of these programs will help you stay on a consistent marketing schedule while you are busy living your life.
One bit of advice I would like to admonish when promoting on FB; don’t send to other
people’s inboxes (although it is quite common a practice by many). Unsolicited emails is
“spam” in its purest form, and chances are, many recipients will mark it as such. As a
whole, it is repelling, and counter productive. You’ll be wasting your time, and getting a
lot of people very unhappy with you.
Remember, many people on Facebook are there for the social experience, and while it has
never made much sense to me to take a picture of what I’m eating for dinner and post it
as my status, many people do just that. They are not interested in business opportunities,
all they want to do is play on their virtual farms, and tell their friends what color socks
they are wearing.
That is their choice, and it should be respected.
One very effective trick when promoting on Facebook is add likeminded people into your
network of friends. Think of your friends list as your marketing base; it is where your
prospects and potential customers will come from.
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Now, here’s a challenge when promoting on Facebook; if you only have 50 friends on
your list, then you won’t get much exposure. Remember, it is a numbers game. You need to add friends daily, but here you must use caution.
A year ago you could add 100 friends a day and never worry about being stopped, but in
the ever changing “Zuckerberg world”, they’ve lowered that number dramatically. Now
you can send out about 10 to 20 a day (maybe a couple dozen more if you do it at a
snail’s pace). Regardless of the tedious nature of building your list, you need to be
consistent. Set a goal everyday to add friends (people) to your list.
Here’s how you do it:
Sign into your Facebook page (if you don’t already have one (you would be one of the
very few who didn’t) you can go here to sign up for free: http://www.facebook.com/)
and locate the search bar above your wall.
If you are in a MLM type in; opportunity seekers, business seekers, work from home,
mlm seekers etc. If you are in Affiliate Marketing type in what ever is relevant to your
niche.
Pick a group with several hundred (preferably) members. Next, click below the title on
the member’s link (i.e. 567 members) and a window will pop up where you will see all
the members in that group. You then click the button “Add as friend” on the right-hand
side of the window:
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This will bring like-minded people and individuals that are seeking opportunities into you
friend’s (your prospects) list. As well, you can post your opportunity in those groups.
WARNING: If you add too many friends too fast you will be suspended from adding
anymore for a few days. Do not panic, it happens to all of us. During this time, do not
try to add anymore or you will risk having your account permanently suspended.
When your Facebook “probation” period is up, then you can resume… but do so slowly!
Now, I hope you’re sitting down for this statement; remember I said it’s a numbers
game? Facebook is only a “super platform” when you have 1,000 to 3,000 people on your
list.
The more numbers you have, the more people will see your opportunity, the more traffic you will get to your site, the more opt-ins you’ll get, and the more conversions you’ll
receive.
Here’s another secret; Have more than one account! In order to effectively market on
Facebook you will need 3 to 5 accounts with preferably 1 to 3 thousand friends in each
account (5,000 friends is the maximum any one user can have on Facebook, and it should be your ultimate goal) and, when one of your accounts is restricted from adding any more
friends, you can simply switch over to another account and add friends there.
Now, I know what you’re thinking; “That’s a lot of work!”
All I have to say to that is; “How big is your “why”?”
Naturally, it takes time to build up such numbers. It’s a steady, disciplined action that
needs to be taken daily in order for Facebook to become an truly effective marketing tool
for your niche or business.
This is probably why so many people spam on it, because they don’t want to take the
time and energy to do it right. Don’t be like them. Do it right, it’s well worth the effort.
There are other methods to market on Facebook as well. I suggest you take advantage of
what are called “Pages” or “Fan Pages” where you can create your own page for your
opportunity, and send your friends an invitation to it. This is another very effective
means to get your business in front of the masses.
Facebook can be a GREAT marketing bitz, you just need to keep in mind that connecting
with people, and building relationships is the most important key to making it a remarkable business platform.
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TWITTER:
To be honest, this one’s a bit of a challenge. In order to effectively market on Twitter it
takes many accounts and THOUSANDS of followers. That’s just the cold, hard truth.
In order to get that many followers, it is a delicate balancing act (unless of course you’re
a celebrity).
You need to first sign up for an account at: “Twitter.com” .
*Make your username relevant to your niche or MLM (i.e. if you are in the weight-loss
niche you would name your account something like “Lose the weight now”, or “Burn
The Fat”. If your MLM is “MCA” or another multi-level structure, create a username like; “Drive a car? Make Double Commissions while doing it!”).Remember, relevance is
critical in promoting your product.*
Once your account is established, you need to look for people who can benefit from your
niche or business. Click the “Who to follow” link in the search bar at the top of your
home page:
Then type what ever is relevant to your opportunity into the search box:
Next, begin to follow those who are relevant to your niche or opportunity:
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This will begin to build your marketing base on Twitter, but be careful when doing this.
If you follow too many people at one time, twitter will conclude that you are spamming
(even though you’re not) and they will suspend your account. Just like with Facebook,
only add 10 or 20 a day.
Unfortunately, you can’t just go following hundreds of people, hoping they will return
the favor, and get the process over quickly. Again, it takes time and persistence. But,
there is a good way to attracted followers on auto-pilot, and that is to attach a RSS (Real Simple Syndication) feed to your profile.
The good news is; this too is FREE.
First you will need to sign up for a free Google account if you don’t already have one: Next, head over to: http://www.google.com/alerts to get your auto content system up and running:
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Type in a search phrase in the “Search Terms” box such as; “Marketing” or “MLM” or
“Internet Business” or any phrase you can think of relevant to your niche such as weight-loss, quit smoking etc..
Then:
Set the “Type” to “Everything”.
Set “How Often” to “As it happens”.
Set “Volume” to “All results”.
Set “Deliver To” to “Feed”
Put in your email address, and click “Create Alert”.
On the next page, go to the far right hand column and click edit:
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Make sure the box net to the “Save” button is set to “Feed” and not to your “Email”
(unless you want mountains of email sent to you every few minutes):
Leave “All results” the way it is, and click “Save”. Next, right click the orange icon next
to the link; “Google Reader” and click “copy link location”.
No you have your RSS feed, and you are ready to attach it to your Twitter account.
Next, go to “twitterfeed.com” and click the “register” button to set up your free account.
Put in your email address and make a password, fill in the “Captcha” and click “Create
account.
Next create a name for your feed (i.e. Network Marketing), then right click inside the box
that says; “Blog URL or RSS Feed”, and click “Paste”:
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Next, click the button that says; “Test your RSS feed”.
When it comes back “OK” scroll down to the button that says; “Continue to Step 2” and
click it.
You will now be on a page entitled; “Feed Publishing”. Select the “Twitter” link:
Then select the second option entitled; “Authenticate Twitter ”:
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Give permission for your feed to access your Twitter account:
You will then be redirected back to “twitterfeed” where you will scroll down to the
bottom left-hand-side of the page and click “Create Service”:
You should see a green bar that says; “Service Created Successfully” (if not you will
have to go back and repeat the steps):
Then scroll down to the bottom of the page and on the left hand side click the button that
says; “All Done!”:
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You have just created your first RSS feed! What does that mean? It means that you are now automatically posting to your Twitter account new content from the feed you
created, as it is posted on the web.
This keeps your Twitter account consistently active with new content, which will draw
people to you and they will follow you. So now you are attracting targeting followers on
autopilot.
As discussed before, you will want to set up several accounts, all with RSS feeds,
attracting followers so you can build your Twitter marketing base. This will take time,
but after you have about 300 to 500 followers, you can begin posting your ad/link onto
your tweets and market to the worldwide Twitter community.
If you already have a well-established Twitter account with many followers, you’ll be
ahead of the game with this technique, depending if those existing followers are targeted
to your niche or opportunity.
Keep in mind that Twitter is really strict about how many times you can post an ad per
day (they don’t care how many times your RSS feed posts, just ads are restricted). I think
the maximum allowed before Twitter gets its “feathers ruffled” is 4 per day, but don’t
quote me on that. Be sure to check out their TOS in regards to business opportunity
postings, for it changes from time to time.
There is also several software programs that markets by targeting other people’s tweets for keywords.
YOUTUBE:
We have all seen the viral “Youtube” videos with the kitty-cat being cute and going nuts,
right?
Repeatedly the “Nightly News” shows a clip of a video from “Youtube” that has captured
the attention of the entire world.
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Now, picture your business video getting just a fraction of that audience. Can you imagine the potential?
“Youtube” is a FANTASTIC marketing platform! You can share promotional videos
instead of just posting words and links, and this has a powerful effect on your potential
customers/business associates.
As an example; within an hour on the first day I opened my account and posted a
promotional video, someone signed up to one of my opportunities. I’m not saying that
will happen to you, but as the saying goes; “you can’t score if you don’t take the shot!”
Once you have signed up for a MLM or affiliate program (or any other business for that
matter) there should be promotional videos with your opportunity (if not, there is plenty
of software online where you can create your own video explaining your opportunity).
Head on over to “Youtube” and open a free account by clicking the “Create Account”
button, and providing your information. Once that is complete, you need to begin adding
friends, just like on Twitter and Facebook.
Now, there are two ways you can do this. You can do it the mind-numbingly-slow-and-
tedious-hard-way; by manually looking up videos that are related to your business or
niche, and subscribing to users and adding them as friends.
OR
You can download “Tubetoolbox” and literally start building your “Youtube” base overnight on autopilot!
This is a very POWERFUL tool! It is by far the most user-friendly and efficient method
for building a social media-platform that I have EVER used. I WISH they would come
out with a comparable version for Facebook and Twitter
You can download the program and try it for free here:
Build Your Youtube Account On Auto Pilot!
After the trail period is up, it will cost you $10 a month, with a one-time set up fee of
$20.00, but I have to tell you, of all the “tools” that are out there, this one is
simply the BEST, and so worth the money. In a month’s time you can literally
send out 15,000 friend requests! (It would be more, but Youtube has a restriction
as to how many you can send per day, fortunately it is nowhere near as strict as
FB or Twitter).
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Not to mention, you can send an equal amount of promotional videos directly to each of
your friends AND to anyone, and everyone, who is on “Youtube” whether they
are in your friends list or not! This is just the tip of the iceberg with this thing!
It also comes with instruction videos to take you systematically through the process of
building your “Youtube” audience. Once you begin to use “Tubetoolbox” you will see how efficient it is in getting your business videos in front of thousands,
with next to no effort on your part.
Again however, I can’t say this enough; keep in mind that as you search for videos and
people to add to your list, you must keep them relevant to your niche or
opportunity to be most effective.
It is so complete a system, there is scarcely anything else for me to say on how to build
your “Youtube” platform. Download it, learn it, use it, and SUCCEED!
TRAFFIC EXCHANGES:
By definition a traffic exchange is just that. You join a platform, with a vast group of individuals on it, who are all advertising their opportunity with the use of text ads, banner
ads, solo ads, html ads, etc, etc, etc.
Many people don’t find them useful, and argue that everyone on a traffic exchange is
only clicking on your link in order to receive points and exposure for their opportunity,
creating a type of circle-jerk scenario.
For the most part, that is a legitimate claim, but there are ways in which to take advantage
of this form of marketing. Many do not take the time to learn how to use them properly,
and miss the opportunity they hold.
It is true, if you plaster an advertisement for your MLM -or whatever- you are just going to get a lot of useless traffic. People will click on your link (because that’s how it works)
but rarely will anyone bite, or more importantly buy. The reason for this is obvious;
everyone there is promoting their business…why would they want yours?
There is the occasion that someone will find your opportunity interesting and sign up, but
a lot of your traffic will be just the engine of the platform churning.
A good strategy when using traffic exchanges is to offer what everyone wants there…
TRAFFIC! They don’t want another business, they want traffic for their opportunity. So,
one idea would be to become an affiliate of a traffic generating system, and promote that
to them. You can then build a relationship with them, and introduce your other business opportunities to them on a much more personal level, which will likely result in a
sale/signup.
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Remember, marketing online is no different from marketing in “real-life” in the aspect
that relationships make or break the business. Successful Internet Marketers know that building relationships with people builds strong online businesses. So always keep in mind how you can build relationships with people by focusing on what they need, rather than what you need. That is one of the great keys to success, on and off the Internet field.
Here is a list of some good traffic exchanges, as well as information on traffic generating
systems (some of which have affiliate programs where you can actually earn cash for
promoting them):
TRAFFIC EXCHANGES: