very effective ways to market your business, then you definitely want to consider them.
h. Press Releases.
If you want to drive a ton of traffic to your website, press releases are another great way to do it.
Like articles, press releases are very viral in nature. Unlike articles, which give your visitors information about the topic of your site, press releases are news about your site and your business.
A press release, like a news story, should answer the 5Ws and the H of journalism: Who, What, When, Where, Why, and How.
One of the best ways to learn how to write a good press release is to read press releases. However, I wouldn't recommend reading press releases on press release sites. Read your local paper and study the news.
It's estimated that up to 92 percent of the news in newspapers is taken from press releases. Newspaper reporters simply don't have time to write all of the material for newspapers that newspapers require, especially if it's a daily paper. Using press releases, even if they need to be rewritten, are better than empty space.
To find newspapers to study, you can search sites like Google News or Yahoo News or read your local paper.
Once you have a feel for the news in a publication, then you can craft your own press release.
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