Craft a compelling headline. Like news stories, if the headline doesn't grab readers, they won't read the story.
Answer the questions that I listed above.
If you are writing a press release to announce the release of a book or a new product, stay away from talking about the product or book. Start with a problem and then explain how the product or book solves the problem, but never directly refer to the product or book.
Include a resource box, especially if you are submitting your press release online. Like articles, when you are promoting your press release online, you want to promote your products, books/ebooks, or services in your resource box. Lead your readers to your site.
For more information on how to effectively use press releases, the best thing to do is to read the information on the press release site you are submitting to. You'll find plenty of tips on how to write effective press releases, as well as how to properly format your releases and get more from your promotions. Simply search for “submit press release.”
-i. Search Engines.
No ebook would be complete without at least mentioning the search engines. In fact, I can't believe that when I first wrote this report I didn't include this information because search engine optimization and submission have always been a big part of my Internet marketing strategy.
Anyway, if you own a website, a part, even if it's just a small part of your marketing strategy, must include search engines because this is often one of the ways that people will use to find you.
58