e s
a
s m
a e
m
e a
s
a
s t
e
t s
e t
s i
t m
i o
m n
o i
n a
i l
a s
l
s
and with your LinkedIn pro
r f
o ilie
l
e c
o
c m
o p
m a
p r
a a
r b
a l
b e
l
e t
o
t
o a
a r
e
r s
e u
s m
u e
m ,
e
, re
r com
o me
m nd
n a
d tio
i ns a
re
r an
a
ideal addition.
If you wo
w r
o k
r
k i
n
i
n a
n
a
n a
r
a e
r a
e
a w
i
w t
i h
t
h p
e
p o
e p
o l
p e
l
e w
h
w o
h
o r
e
r l
e o
l c
o a
c t
a e
t
e i
n
i t
n o
t
o y
o
y u
o r
u
r c
o
c m
o m
m u
m n
u i
n t
i y
t
y b
y
b
y w
a
w y
y o
f
o a
a
pa
p r
a t
r i
t c
i u
c l
u a
l r
a
r e
m
e p
m l
p o
l y
o e
y r
e
r o
r
o
r i
n
i d
n u
d s
u t
s r
t y
r ,
y
, y
o
y u
o
u c
a
c n
a
n n
e
n t
e w
t o
w r
o k
r
k a
n
a d
n
d r
e
r q
e u
q e
u s
e t
s
t i
n
i t
n r
t o
r d
o u
d c
u t
c i
t o
i n
o s
n
s t
o
t
o
de
d c
e i
c s
i i
s o
i n
o
n m
a
m k
a e
k r
e s
r
s i
n
i
n t
h
t e
h s
e e
s
e f
ir
i m
r s
m
s a
n
a d
n
d e
s
e t
s a
t b
a l
b ils
i h
s
h a
a c
o
c n
o n
n e
n c
e t
c i
t o
i n
o .
n
.
Li
L n
i k
n e
k d
e I
d n
I
n i
s
i
s a
n
a
n i
d
i e
d a
e l
a
l s
o
s c
o i
c a
i l
a
l n
e
n t
e w
t o
w r
o k
r
k f
o
f r
o
r c
o
c m
o m
m erc
r ia
i l
l re
r al
l esta
t te b
ro
r ker
e s
r .
Li
L n
i k
n e
k d
e I
d n
I
n c
a
c n
a
n p
r
p o
r v
o i
v d
i e
d
e y
o
y u
o
u a
n
a d
n
d y
o
y u
o r
u
r b
u
b s
u i
s n
i e
n s
e s
s
s w
i
w t
i h
t
h ve
v r
e y
y r
e
r a
e l
a
l v
a
v l
a u
l e
u ,
e
, e
x
e c
x e
c l
e lle
l n
e t
n
t
?
e
bu
b s
u i
s n
i e
n s
e s
s
s c
o
c n
o n
n e
n c
e t
c i
t o
i n
o s
n
s a
n
a d
n
d o
p
o p
p o
p r
o t
r u
t n
u i
n t
i i
t e
i s
e .
s
. H
o
H w
o e
w v
e e
v r
e ,
r
, t
h
t e
h r
e e
r
e a
r
a e
r
e l
ilm
i i
m t
i a
t t
a i
t o
i n
o s
n
s t
o
t
o
r m
t fo
Li
L n
i k
n e
k d
e I
d n
I
n t
h
t a
h t
a
t a
r
a e
r
e i
m
i p
m o
p r
o t
r a
t n
a t
n
t t
o
t
o c
o
c n
o s
n i
s d
i e
d r
e
r a
s
a
s w
e
w l
e ll.
l
.
h
rigre as
ite shich
- Wsnioisce
Dginka
r: MtepahC
Source:
http://communit
i y
t w
y e
w a
e l
a t
l h
t .
h c
. o
c m
o /
m N
/ e
N w
e s
w l
s e
l t
e t
t e
t r
e /
r A
/ u
A g
u u
g s
u t
s %
t 2
% 0
2 2
0 0
2 0
0 9
0 /
9 T
/ o
T p
o %
p 2
% 0
2 1
0 0
1 %
0 2
% 0
2 S
0 o
S c
o i
c a
i l
a %
l 2
% 0
2 M
0 e
M d
e i
d a
i .
a h
. t
h m
t
9
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Making Decisions - Which sites are right for me?
Which Social Media Platform is Right for You and Your Business?
We looked at the pros to Facebook, LinkedIn and Twitter so now we will review the cons.
Many factors go into deciding which social media platform is best for you. Some things to consider are:
Who are you targeting? If you are targeting corporations or people who are relocating, LinkedIn might be the best place to start. Are you reaching out to buyers and sellers? If so, Twitter or Facebook may work better for you.
Your personality. Are you more inclined to post small snippets of content such as a 140-word post? Or are you more comfortable posting answers to specific questions?
?
How personal you want to be. The multitude of different applications e
offered by Facebook, and to a lesser degree, Twitter, allows you to be r m
t fo
very personal including posting pictures as well as other graphics.
h
rig
Level of interaction you desire. Do you want to engage your network in re a
polls? Invite guests to events? Or share photos and receive comments ste
and feedback?
si
ichh
Drawbacks of Twitter
- Ws
no
You’re limited in what you can post with each message.
sicie
While being quick and to the point is a good thing, it also stifles you some times.
Dg
With only 140 characters to say what you have to say, this can be a drawback at nkia
times for real estate professionals.
r: M
te
Twitter streams move FAST!
pahC
10
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Because people follow thousands of people at a time, it’s not uncommon for your message to get lost in the shuffle. Repeating yourself is almost necessary – but do so with caution or you’ll get unfollowed quickly. In other words, if you’re marketing new listings, don’t post the same tweet about it four or five times in a row. Go slowly and incorporate it within your tweets throughout a few days time.
Excess is easily misinterpreted as spam – so don’t make it a habit to only promote yourself or your listings.
Spammers have found their way in!
As with every other Internet related site/program spammers have found their way into Twitter. One way they’ve done this is by using the direct message (DM) feature to blast their websites and businesses to anyone who follows them.
Unfortunately it is hard to completely avoid spammers unless you meticulously go in and block those who follow you that you don’t want to associate. Auto DM's can be used but they should not be used as a pitch fest for your services.
Twitter provides many wonderful opportunities to build a network and share your
?
services with a targeted and interested market. It is fairly simple to use and there e
r m
are many applications available that make it very easy to "tweet" from almost t fo
anywhere.
h
rig
re
Cons of Using Facebook
aste
si
Games, Gifts and Causes
ichh
There are a lot of time draining and distracting things to do on Facebook that can
- W
clutter your page and rob you of precious time and professionalism. These s no
things can be fun on your personal page but there is no place for them on a sicie
branding page for your business. If you want to start with a personal page to get Dg
the feel for Facebook, be sure to set your privacy and posting settings to exclude nkia
posts from people looking for a Mafia War partner. ☺
r: M
tep
Spammers and Hacks
ahC
11
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media As with Twitter, Facebook has been hit with many spammers and hacks. It is very important to carefully scrutinize the people who are emailing you on Facebook and asking to befriend you. Furthermore, be careful of clicking on links from people you do not know or whose profile looks questionable.
Having your page hacked can harm not only your account but also the accounts of those who have become your friends. It's a pretty quick way to lose friends for sure!
Used effectively, Facebook is a very powerful marketing tool for you and your business. It is especially effective in connecting with buyers and sellers. You can engage them in many ways, share great content, lead them to your site and build your list. Facebook can be a very effective way to increase your bottom line when used well.
Boundaries You May Face with LinkedIn
Far fewer users
?e
While you can target your search and your connections more specifically, there's r m
a huge difference between Facebook with its 350 million users, Twitter with 75
t foh
million and LinkedIn with only 50 million.
rigre
as
Less personal
te
si
In an industry like real estate where establishing a personal connection is as ich
important or more so, than simply your resume, LinkedIn may not work as well.
h
- W
While there are some applications which allow you to personalize your profile, s n
such as the "What I'm Reading Now" application and WordPress application to osici
link your blog to your profile, there is far fewer ways to include tidbits about your e
D
life, hobbies and interests.
gnki
a
Takes longer to build large number of connections r: MtepahC
12
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Unlike Twitter where you can follow anyone and they follow you, individuals outside of your direct network have to be introduced to you or you have to request that they join your network.
Advanced features available only with paid membership Basic membership is free. However, if you want great connections through networks or better search capabilities you have to pay a monthly membership fee. LinkedIn is the only one of the three major social media platforms that has a paid version.
LinkedIn is a wonderful medium to use to promote your business, build credibility and market your services to other business owners and professionals. There are many, many businesses and individuals who want to see a person's credentials (or the credentials of the leaders behind the business) before they choose to do business with them. LinkedIn provides that opportunity and much more.
No matter which platform you choose, it is important to set up an excellent
profile, get involved and engage your contacts whether they are friends, followers
?e
or connections.
r m
t foh
Social media can enhance your
rig
business, but only if you use it
re as
and use it well.
te
si
ichh
- Ws nosicie
Dgnkia
r: M
Source: http://fairwindsweb.com/
tepahC
13
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Quick Start - Tips for fast results
Social Media Best Practices
Many people who are new to social media ask the question: "Who cares what I am eating?” or “Where I am having my hair done?" The fact of the matter is that social media IS personal. In order to use it well, you have to craft a balance between offering great content, personal touches and professionalism. Sound hard? It's really not!
After you choose which social media outlet you want to start with, here are a few best practices to follow that will get you started out on the right foot.
Build a great profile.