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18
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Remember to include branding in your video. Add your logo, website address and distinct colors to your video.
Create a series of videos. A powerful way to engage viewers is to create a series of videos on a specific topic or topics. Create a series of videos answering the top questions you receive about your area or services.
Video marketing is here to stay and the sooner you put it to use for you, the faster you and your business will benefit from it. Start simple, use a script and keep it short and soon you'll be reaping the benefits on video marketing yourself.
Active Rain
Active Rain is a real estate network of almost 180,000
real estate agents, mortgage professionals and
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members who care, teach, and share valuable real estate tools and information.
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It’s also a real estate blogging platform with lots of Google juice built in.
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Squidoo
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interests. A Squidoo lens is similar to a blog post except, rather thing being
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hosted on an individual's blog, it is posted on a community site for the world to derg
view. Imagine having your blog posts listed on a site with more than a million a
users who are looking for a quick way to find answers to their questions.
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Squidoo offers that to and more.
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19
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media Here are a few strategies to make the most out your Squidoo lenses and get the visibility you desire for your business.
1. Include a compelling description and table of contents in your lens. Your description will draw people in and they will want to read more.
2. Take advantage of Squidcasting. Squidcasting is a way to let your readers know that you have published a new lens, update readers about an upcoming event or announce the results of a contest or special promotion. Anyone who has favorited your lens, joined your fan club or signed up for your Squidoo RSS will receive your Squidcast.
3. Cross promote. Promote your Squidoo lens through Facebook and Twitter as well as on your blog and website so that you maximize your efforts.
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4. Add a Guestbook to your lens. A guestbook will help you increase issi
communication between you and your readers.
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In addition to generating traffic and helping establish yourself as a subject matter ep
expert, Squidoo shares profits with its lens creators. It’s a great way to generate m
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some extra cash while building your business.
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Digg
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Digg is a social media/social bookmarking site that can help share your content ah
with millions of people worldwide. Whether you
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Digg is a little like voting for your favorite article or a
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content. The more votes it receives, the more epu
popular it becomes and the more traffic and r: StepahC
20
Real Estate Prospecting Made Easy
How To Quickly and Inexpensively Generate Leads Using Social Media visibility your business and website receives. Posting your content to Digg is a very effective way to establish yourself as an expert and to drive potential buyers to your website.
To get the most benefit from Digg for your business and/or services, here are a few suggestions:
1. When you set up your profile, make it as comprehensive and informative as possible. Be sure to include your website and blog links. When someone reads your content and want to know more about you, they will go to your profile for more information. Be sure you have a photo, a good description and your links.
2. Make friends, give shout outs and Digg! Digg! and Digg! The purpose of Digg is to generate traffic and views for your content. Make friends with people who will have an interest in what you are saying and will reciprocate Diggs. Give a
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shout out! This will help you get noticed and everyone appreciates them! Digg!
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Digg! Digg! If you want to be noticed, and you obviously do, Digg other people’s issim
content. When you read something you feel adds value, Digg it!
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3. Know what is popular on the site and what Digg members are looking for.
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is popular and what topics Digg readers are looking for. Equally as important is yo
that you know what Digg users do not like.
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4. Use your keywords. Keywords are very important on Digg. When a visitor t sia
searches for content on Digg, you want them to be able to find your articles and h
links. Consider your keywords carefully and use them in your description,
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content and titles.
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5. Encourage your readers, visitors and friends to Digg for you. It is easy to add epu
a "Digg This" button to your website or blog, thus allowing people to Digg for you.
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