● To demonstrate how to take your existing resources and cross them over in such a way that they begin to build themselves. The ultimate in marketing strategies allows you to boost your promotion power exponentially when others are having trouble even building a list that makes a single sale.
● To display a diagram to demonstrate this method helping you commit this to memory and act on your knowledge.
● To discuss each resource in depth and to define specific roles for each one, opening up the ability to cross your resources and to start the snowball effect rolling.
● To avoid the pitfalls that other marketers are making as we speak with their crossing of resources, if they've even discovered such a method in the first place.
● To inspire and to demonstrate ideas for the crossing of your resources, both enabling you to follow the examples we've laid out for you, and to come up with your own as your resources start to flood in when you launch your products.
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Exponential Resource
Management 1
Greetings, and welcome to the manual entitled exponential resource management and treating your customers right. As well as a selection of literal ways to get the most out of your customers without giving them the earth for free, we'll also be taking a little bit of a lateral detour here.
You see, when I say treating your customers right, I'm not just talking about how to keep your customers happy. Although this is important, what I'm going to show you is much more important, and much more beneficial to you, and it should alter the way you think about what you're doing and how you're doing it.
Your five main resources: Joint Ventures, Affiliates, Standard List, Standard Customers, and Long Term Customers. That is exactly what this section is about. Not just being nice to people so they trust you more, we're going deeper than this to start with. We'll leave the easier stuff until afterwards.
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The Working Concept - An
Overview
The whole idea of this section is based around kind of a cross promotion strategy, which is nothing new products wise, but when we look at it in terms of the five main resources you've been gathering it becomes a different matter entirely. What we're planning to do here is take the whopping promotion power of the big five, tie them together and double what they're doing for you without bringing in anyone new. We're simply referring each type of member to different sections.
Now, you may have seen this circle of five before when talking in terms of website promotion, using the site itself as a base to launch each resource onto the next stage in the ladder where possible, whilst at the same time bringing in new blood. This time around, we're taking that circle, and moving people around so that they can reside in multiple places, which in turn, can double, or even triple your promotion power simply because one person becomes two, three and up to five different resources on their own. Powerful stuff. For quick reference, here's that basic resource circle that we’re talking about. We’ll be adding to this in a moment.
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Now, this is going to become a big part of the circle, because it's going to add to it internally, as we're moving people around here without bringing in new people, increasing the productivity of the people we already have, so please do take a careful look at it right now, or the rest of this section won’t make any sense. The main thing I want you to keep in mind is the above diagram, as that will form the basis of your whole web based marketing outlook. It will however be added to at the end of this manual, so that you have five large diagrams at the end of the course to base your marketing off of.
What we're going to do now is go through each resource, and look at the most effective ways to cross them over to another resource, whether it's worth doing, why you should or shouldn't do particular things with each section, and most importantly, which ones are going to make you the most cash.
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Even if you don’t have all of these resources at your disposal yet, don’t worry. The aim here is to show you what’s going to go on when your promotions do go out and be prepared. Let me assure you, the speed that the five main resources come in may turn around and surprise you, It’s going to come in very handy, very soon.
What to Do with Your List
So first up, lets start with your list. Think first about what your list is. It's your first contact, and it contains pretty much everyone that's passed through the system you've set up, from the freebie hunters, to the people that didn't know what they signed up for, those who had friends that signed them up for a joke, and of course those who are going to progress through the circle and make you a whole load of cash in several different ways. It's the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however is essential if you want to fill the higher ranks.
An Important Tip
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Keep in mind that it's not always possible or even in your best interests to subject a particular resource to this type of cross promotion. This is especially true for your more valuable money-makers. The reason being is that they can be lost, just like any other resource, but when you take the regular customers who have spent many thousands of dollars on your products in small numbers, compared to a large list that have yet to spend, it's much more devastating to lose one or two percent of your big spenders than it is to lose one or two percent of your freebie seekers.
What to Do with Your List -
Continued
So, getting started here, what do we want to turn your list into? Well, everything really. Your lists are there for one thing, and one thing only, and that's to act as your own media outlet, and increase your other four resources (something that many businesses miss). Turning your list into customers and long-term customers is quite straight forward. You'll be sending them announcements relating to your new products and services. It's as they should be used, and most often are.
Two more extremely profitable things that your list can do that Targeted Traffic Simplified
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people rarely ever seem to catch hold of (even more profitable than making direct sales) is build your affiliate base and on top of that build your joint venture base. First up, the affiliate building. Remember we talked previously about promotion to build resources instead of make the profits? Well this works in exactly the same way. The reason we don't see it too often, aside from the people that have been told about it, or sussed it out already, is who in their right mind would promote, and in fact spend the two most important things (their money and their time) on promotion when they're not going to make any cash out of it directly.
The sooner that you, as an business-person, online or offline can see how important it is to look beyond immediate profits from ad campaigns, the sooner you will start to make some real money. I guess it's overlooked by so many simply because in today’s age of the internet, everyone wants something right now, they don't want to wait. The longer it takes to carry out, the more they overlook it as something that won't be an immediate fix for their situation.
Building Your Affiliates from
Your List
One thing I do want to say to you now is, if you have sixty Targeted Traffic Simplified
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five, seventy, eighty percent, or even more to give away through your products’ commissions, don't be afraid to tell people about it. Not so long ago in fact, maybe two or three years prior to writing this report, there was a spate of big affiliate commission sites popping up that offered anywhere from 80-100% commissions that did incredibly well on the resource building side of things simply on the basis of promoting their high commissions more than the product itself.
So whatever you do, don't think that gaining affiliates is all about that little button at the top of your sites with 80% for affiliates written in big letters. Hey, we spend money to promote free products to build our lists all the time, why can't we do the same for our affiliates? Well we can, and to be honest, one good affiliate is more valuable than a hundred subscribers, even a thousand subscribers in my eyes, for the simple reason that they may have an audience of tens or even hundreds of thousands on their lists that they're willing to give you access to. Imagine the resources that would land in your lap and the power you'll have for future promotion when a few ads like that start to go out.
So the rule here is just this. If you're following the charts we've put up for you, this guide or a modified version of it, built around your own needs, and your commissions are higher than the average fifty percent, go ahead and make sure Targeted Traffic Simplified
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people know about it through your promotion. Make it a prime concern of yours and you won’t be disappointed.
Turning Your List into Joint
Ventures
Now as far as turning your list into joint ventures goes, this is a pretty easy but also open ended and rather variable in results until you actually see what these people are capable of further down the line. Similar to previously, when we talked about gaining feedback from your list you can in the same way, gain joint ventures from your list, again, as in the above example with the affiliates, this is often far more widely used, and for good reason.
I urge you once again, not to relegate your joint venture prospects to those who visit your website, and the individuals you pick out through the top performing affiliates, but to actively seek them through your list. The reason we're doing this is simply because there's a good chance someone will be out there that won't progress down your line of resources otherwise. If they're experienced, have a big list of their own, or the ability to get in touch with your target market, you're going to miss out if you’re not telling them that you want their services.
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For example, an experienced marketer that subscribes to a selection of lists to keep up with what’s going on around them, happens to subscribe to your list where you're selling an info product such as this. He or she won't buy your how to product, because they’ve got their system set up already and it just so happens, that they only promote their own stuff to their own lists, unless it's a joint venture (this is very common among the big guys by the way), they won't buy your big product for the same reason, and they won't be joining your affiliate program for the above reason. He or she is a heavy hitter with a big list, but you're missing out. These are the people you're aiming to cater for here. It's not good if you're leaving massive holes like this, because you're missing out on some massive profit potential. In fact, as we speak the majority of marketers out there are very obviously leaving these types of holes.
The problem with joint venturing through a list at this stage is it becomes kind of a lottery if you're not careful. You can't just send out a mailing asking for anyone with a list over ten thousand people to contact you for higher commissions, because then everyone else feels cheated and you may alienate some potential affiliates. In general terms joint ventures should be a private thing, the deal will also vary from person to person, depending on your product, their list size, what they want in return and what you can grant in return.
The best way to go about this is to keep it that way. Don't do a mass mailing just requesting joint ventures for the reasons Targeted Traffic Simplified
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above, we can't do that for this particular resource.
What I'd suggest you do instead, which you should be doing with your list anyway, is carry on as your normally do, sending out your un-intrusive surveys to help with your research and find out as much info as you can about the people on your list, for something in return. For example a short valuable report that you've written on your area of expertise. In exchange you're getting vital info that not only allows you to tailor your ads to your list providing a better response rate, but at the same time you're building up a picture of who the good joint venture prospects are. Once you've done that, you can go through the results you've collected, and pick the top performers, the knowledgeable, and the people with the most resources, and contact them individually.
What to Do with Your List -
Summary
So you see, your list is your first contact that you have with your customers and the potential is there to turn them into the other four resources further up the food chain if done as above. If it's related to your business, and other people should be seeing, reading, using, buying or promoting it, your list should know about it at least once, in it's unspecialized, most Targeted Traffic Simplified
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basic and standard form. Leave them in the dark, and you’re missing out on potentially thousands, tens of thousands in profit, or more.
What to Do with Your Customers
Moving on from your list and your most general and untargeted form of targeted marketing, let’s take a look at the first specialized section here, your customers. The people that have either only bought low priced introductory products from you before, or have only purchased from you once.
What you'll start to see is as we get more specialized and move up the food chain in terms of profitability, things start to get easier to figure out what to do and when to do it when crossing your resources over. It's also important to note, that with paying customers, and them being lower in numbers than your list, it's easier to make a mistake and lose profit potential rather quickly if you're not careful about where you're setting foot.
When thinking about what to do with what resource, remember to always think in terms of where these people are going next in the standard form when setting orders in the way of importance. For example, with our short-term customers, in the standard flow of things, they'll be turning Targeted Traffic Simplified
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into your big buyers. The people that buy the most products from you at the highest price, so again, short term, they may not seem like much now, but in the future, this is where your big profits are going to be coming from, hence their major importance, and the general attitude is that you should give them something a little extra for their time. That’s not because they're more demanding than your list, but because the profit potential is much higher for you, their numbers are much smaller, and the margin of error also is much smaller.
Organizing Is the Key to Success
Now, before we even start, we're seeing a new problem emerge. The organizing and managing of five different resources that all overlap can become a complex, time consuming and confusing task, and that's not what we want. I can rightly see why many just take all their five resources and just bundle them into one list. I'd highly suggest you avoid doing this unless you're just promoting other peoples stuff or very rarely create your own products. If your business is, and will in the future remain all about the products you're creating and selling, keep them separate. If you carry this section out correctly, it won't mean a huge amount of extra work, aside from five short mailings per product promotion drive or launch Targeted Traffic Simplified
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instead of one.
Back to Managing Your
Customers
The reason I mention the above is that when you get to this stage, the people out there that do things this way and keep their resources separated, try to give them the earth. For example, if I told you how valuable these people are, and you wanted to turn them into affiliates, how do you do so?
The general answer would be to give them higher commissions. This however is not worth your trouble, because we're overlooking one serious flaw in that plan. Unless your product is geared to give higher commissions in the beginning to people who purchase it, these people aren't necessarily suited to affiliate material, and in my experience, it's best not to bombard them with affiliate signup pages and adverts about how much they can make unless that is a specific benefit of your product.
I'd suggest to you that the only way around this is not to do the above, because your main aim is not to make them promote for you, but to buy your higher priced products and Targeted Traffic Simplified
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move up the ladder. So the solution is treat them as such.
When you're mailing them about a new product, include information about how much they can earn promoting for you.
I highly recommend not deviating from the original plan and flow of the chart with these important people, especially when it comes to trying to turn them into affiliates. You'll gain plenty of them via the other resources, leave well alone trying to give them bonuses or bigger commissions at this stage, because otherwise you'll just end up with a big tangled ball of yarn and a headache. We'll get on to just how we make them valued in a moment.
But first, let’s look at turning your customers into your list. To start with, you'll find that most of your customers are on your list anyway. Not much needs to be said about this subject for that very reason. Any customers that aren't on your standard list will still be receiving ads for your products, high cost products and low cost products as part of your introductory series each time you launch something new using the backend sales flow chart. What they won't be receiving are the mails that you use to try and separate your list into one of these categories for the same reasons as with the lack of affiliate mailings as explained in the previous point.
Any of your customers that are not on your standard list won't be missing much in the way of making you money by not Targeted Traffic Simplified
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being there, because they're already where you want them, in a prime position to buy a premium product from you. In my experience, customers are more than ten times more likely to buy from you again than your standard list, and this is the reason I said that your list is the least targeted and lowest quality of the big five resources.
Customers to Long-Term
Customers
Moving on swiftly, lets look at the probably the most important part here, and that's turning your customers into long-term customers, or big buyers. Now just because they're in this phase and haven't bought your first high ticket item after standard follow-up procedures, doesn't mean they're useless, and will only ever buy the fifty dollar products from you. Far from it, but it does mean one of three things. Either there was a gap in your marketing system that they fell through, whether it was your intro product, your ad copy or your sales letter, or they couldn't afford to purchase the larger product, or finally they weren't interested in what you had to offer.
For those reasons, you have to make sure to cater to all of them when you launch your next products. They will receive Targeted Traffic Simplified
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your small intro product, and as a follow-up to this they will also receive your larger high-ticket product. This is important here, because if they didn't purchase your first high priced product, you'll want to get them in at the bottom again before you do anything else, and have them move through your intro product up to the bigger product. If your first time around was shoddy, they'll know your game, and not buy into the second fresh new product line you've set up, and never move through to buy high-ticket items from you.
Now as a follow-up to this, you'll want to also notify them directly about your high-ticket item some time after you notify them of the intro product. This way, you're again regenerating the trust and the familiarity of your brand through your intro product and at the same time, having those that didn't move up the ladder through your first product move up now. And of course don't go thinking that people will be annoyed that bought the intro product to receive a bigger, better product later, again for the reason that your intro product is a real, and helpful product, not just a cheap excuse to sell bigger stuff. It's ethical, it covers all angles relating to your standard customers, and what’s more, it works like a charm.
Turning Your Customers into JVs
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Finally, turning your customers into joint venture prospects works in much the same way that you carried out for your list.
You'll also be pulling research numbers from these guys, and from that research you'll know who to pull up for joint ventures. This is the only way to effectively do this and keep the joint ventures personal, instead of just mass mailing a list.
It keeps you in the driver’s seat. Of course, at this stage there's no other way to do this, chances are your list of customers who have purchased from you even though not as big as your list, will be too big to talk to all of them personally at this stage, which without this or affiliate stats, you have no other way of knowing who you want to make deals with.
What to Do with Your Customers
Summary
Summing this up then, your customers are important to you and have a specific role. Changing that role at this all important stage can do more harm than good. If you're going to contact them about anything other than research or sales of your products, refer to your research first and do it personally and individually for joint ventures, and avoid it altogether for turning them into affiliates. If you really want your customers to become affiliates as to plug the gap, make sure you have a higher commission integrated into the products they're buying Targeted Traffic Simplified
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from you, so they can take this offer up as a benefit if they're interested in the first place, and not to do it as afterthought.
Right, we're going to stop this one here as not to give you information overload. In the next section, after the summary that follows, we'll continue looking at how to cross your resources to get more out of them when we take a closer look at what to do (and what not to do) with your affiliates, long term customers and joint venture prospects. We'll also be taking a look at a few of the generalized ideas about treating all your lists correctly.
You’ll see exactly what effect this has later, but I can tell you now, that when you launch into this type of cross promotion of your resources, you’ll be drawing on all of this knowledge without having to wade through a bunch of text when you’re busy launching your products and managing resources. It may seem a little strange right now, but I assure you, it’s for the best, which you’ll be finding out for yourself very soon. See you in the next section!
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Summary
● This whole section looks at cross promotion. Not as you may have been taught previously with other products, but this time, relating to the five resources you've been gathering.
What we're planning to do now is quickly and effectively bring your resources together in unison, and use the big five to multiply your promotion power many times over without having to ever bring any new resources in at all ultimately demonstrating how even if you have a small amount of resources, you can outperform someone with the same number and quality of resources by up to twenty five times.
● We're simply going to overlap each of them in a specific way so that each person becomes up to five times more profitable for you in five separate areas. What we'll also be doing at the end of the next section is providing you with an additional diagram that you can add to the previous one to give a more complete outlook of the whole resource movement and development process.
● Lets begin by immediately looking at the pros and cons and the cross promotion of your list, turning your list into affiliates, customers, long term customers and joint venture prospects.
● Your list. It’s your first contact and your base promotion power that contains everyone that's ever passed through your Targeted Traffic Simplified
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site that hasn't qualified for a specialty list (i.e. bought something and landed themselves on the customers list, or singed up as an affiliate and landed on the affiliates list).
● They're all here, from freebie seekers to people that know what they've signed up for and those that don't, to those interested in your business, to those interested in following your progress and learning from you. It's generally the most numerous of all the resources and the lowest quality, but is an essential starting point for filling the higher ranks.
● Keep in mind that it's not always profit