Targeted Traffic Simplified by Tommy Roussos - HTML preview

Part 2

● To continue to look at and discuss effective ways of controlling, and using the resources that you're building through the launch of each product in such a way that you never have to worry about your promotion power ever again.

● To look at the reasons why many people can't get such a system in place, and why it hasn't been working for them, and what you're doing differently to ensure it does work.

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● To further discuss the specific roles of each of your resources, allowing you more control over how you cross them over and have them build each other.

● To enhance the resource management sections and complete the picture of list, affiliate, customer, joint venture and long term customer management in such a way that's going to be highly beneficial to both your contacts, your business, and your pocket.

● To complete the sales system diagram by adding to it the flow of resources that will occur within your business when using this method.

● To sum up with a few pointers on how to treat each resource in general. Keep them happy, and how they'll keep you earning.

Exponential Resource

Management 2

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In the last chapter, we looked at getting the most out of your five primary resources in such a way that they build themselves, but not just through other people promoting your stuff, but by the overlap of the resources through other means. We finished off talking about what to do with your standard customers, already having covered your list previously, so without further ado, we'll now continue further down the resources and talk about the remaining three and what you should or shouldn't be doing to make the most out of them. Please note, if you haven't read the previous section, you should do so, as this won't make any sense otherwise and you'll only get part of the picture.

What to Do with Your

Long-Term Customers

Ok next up along the line of resources comes your long term customers. At this point I'd usually tell you about how important long term customers are over something else, but as you may have noticed, they're all as important as each other, and you'll have a hard time keeping the numbers up effectively without a nice selection of each of the big five.

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Long-Term Customers into

Affiliates

So, let's take a look at what you're going to do with your long term customers in regards to turning them into affiliates.

Understand that when we talk about this, it may not be suitable to do so depending on your product. Turning any one of these resources into affiliates is especially important in the world of online marketing software or info selling, because after all, affiliate marketing is at least 20% of the whole picture. That's a huge chunk.

Well, after telling you that I'm going to have to turn around now and tell you straight up that turning your long-term customers into affiliates, (or trying to) is a bad idea.

Remember, these people have already spent their money with you, and have seen your affiliate offers several times. Many of them will be on your list receiving the ads for your affiliate program solely, as we talked about earlier. For this reason there is absolutely no need to hassle these people directly with anything unnecessary.

Remember, this group has already spent a whole lot of money on your stuff, and if you want to keep them coming back, Targeted Traffic Simplified

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every time you contact them it has to be your best work. You need to be giving them something that they want, not just sending them ads, ads, ads. Also keep in mind, this particular list of yours should be the least numerous, but the biggest spenders.

Some of these people may come along to you and buy two thousand dollar product after two thousand dollar product. You can immediately see how valuable they are.

You can also see through a little math how much more devastating it is to annoy anyone on this list or cause them to leave for any reason. Granted, you may argue there's plenty more out there, but this is where most of your advertising funds are going. Getting people to buy your products that are going to be bringing you in a mighty profit in the first place isn't a short or easy task. Be very careful what you do with this list. This is going to be the long running theme in this section about your long term customers.

Long-Term Customers into Your

List

So, how about turning long term customers into your list?

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Well, like I mentioned earlier, they are already on your list and most have generally followed the natural process of things, so there's no persuasion needed to that end. The problem comes when approaching them with your next products. What do you do? Remember in effect these people are a list in themselves.

Just think of them as your super high quality list as opposed to your standard, high numbers low return one.

Again, be very careful what you do with these people, and if you do mail them, make sure they first know they're valued and give them something for free, also consider handing out discounts for future products, a reward scheme if you will, but remember to let them know why. Because they're valued.

People like to feel valued, but if you don't tell them they are, then they're just going to assume you're another person, collecting more e-mail addresses, and sending them more ads.

Long-Term Customers

Back into Customers

When it comes down to sending them ads when trying to sell them something else, things get a little more questionable. Do you start them in a system again, from the very beginning, or do you get them right in at the high priced end? That's exactly Targeted Traffic Simplified

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what I want to touch on right now. Turning your long term customers back into customers that first will purchase an entry level product, then be sold onto the full product. Do you, or don’t you?

Well the answer is both a yes and no. I would suggest, for starters that you get them information out about your shiny new high ticket product. This is a great way to start getting some feedback before the masses start promoting and coming through the system onto this high priced product. Remember they've already spent their cash, and if your product was good, they already trust you and listen to you, and if your sales letter is good, you don't need to go through all that again, it serves no purpose.

The only time I would suggest that you start them from scratch all over again, is if it's been a long time since you've contacted them, or if you're going to be giving them something valuable for free therefore increasing the trust, and their feeling of special-ness further. For example, you've seen all those deals about people giving you bundles of stuff for free that's apparently supposed to be worth so much cash, so what's to stop you playing on that?

If you want to build trust with your long term customers Targeted Traffic Simplified

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further, if your intro product plays too bigger part in your final high ticket product further down the chain than you can’t afford to waive it, then give them your intro product. No, I'm not talking about something free that was free anyway, I'm talking take the $20-$60 out of your pocket that you're paying out in high commissions anyway from the intro product, and give it to them.

How often have you been given something for free by someone you bought something off of only to see them selling it later as a real product? How special would you feel as a valued customer to pick this up and watch another ad come through on a standard list the same day selling the brand new product you got free? Pretty special I'd imagine. I should say if you've succeeded in general in creating a form of bond with these people, then they'll start thinking you're worthwhile. It's not for us to decide who's worthwhile and who's not, it's the other way around. When this happens though, you'll find more people start talking to you, mailing you, calling you, and some pretty interesting stuff happens, in the form of...

Long-Term Customers to JV

Prospects

Turn your long term customers into joint venture partners, Targeted Traffic Simplified

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small or large, long-term or short term. Keep in mind that this isn't by far your most effective way of generating joint ventures on a small scale, (ad swaps, list access, etc.) or even on a large scale (full blown partnerships of products, each playing a specialized role), however, you'd be surprised what happens when you start talking to people. This report for example wouldn't even be here if it wasn't for that factor alone.

While we won't dwell on this for too long, I do want to make sure you understand I'm not telling you to go out, and start spending your day talking to your customers, and as anti professional as that sounds, we can't strike conversations up with all these people, especially as your business starts developing over a number of products, the numbers can get a little overwhelming if you’re going to try and pull something like that out of your hat.

What I do want to make sure you understand though is to look for those signs that the long term customer that is contacting you would be a viable target for a joint venture offer, whether they mention they have a large list of their own, or on occasion you just get talking, and if it's with the right person, you might just find yourselves pulling some great ideas out of the bag together. Watch out for this, because it can, will and does happen more often than you may believe. I won't ramble Targeted Traffic Simplified

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on again at this stage about how important joint ventures are.

Instead, lets move on to the next resource type in your arsenal.

What to Do with Your Affiliates

Now we're getting to the interesting stuff. Affiliates are up next, and after running through the do's and don’ts of your paying customer base, things start to get a little more flexible here again, for simple reason that the situation is clear cut, and affiliates are more numerous than your long term customer base for example. By clear cut, I mean you know what these people want. They're here solely to promote a good product, and make good money doing so. You don't need to carry out any research to confirm that one.

Now, as far as turning your affiliates’ attention to your list, I'm going to advise the same as previously just to make one hundred percent sure no one reading forgets that each of these resources should be a list in itself, with a clear goal, and a clear reason for being there. When you come to mailing them, you need to know what they want from you, as well as what you can give them in return. What we're not going to be doing in this particular case, is sending random adverts to your affiliates, not even for your products, because, as we learned earlier, they're more important than even your Targeted Traffic Simplified

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immediate profit, in fact, they're going to be the ones bringing in the majority of your new resources together with joint ventures (coming up next in the list).

We do however, get to send our affiliates ads of some sort, in fact very similar to the ads we talked about for your list, this time though, you're not trying to sell them on products to earn you hard cash, oh no, you're sending them ads to sell them on the promotion of you newest and latest products, not forgetting to mention to them how well your sales letter performs and giving them a nice visual picture of how much they can earn through your words. It might look different on the surface, but you're still selling them something, and all the rules you learn throughout this report apply to both monetary sales, selling free stuff, selling yourself and your products to gain joint ventures, or selling the potential to earn money through your affiliates. It's all about selling all the time.

That's enough covered to demonstrate my point, and we'll take it further in a moment when we go on to talk about joint ventures.

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Affiliates into Customers

Let’s wrap up with the final three resources in the affiliates section, starting with customers. How on earth do you get your affiliates to pay you as well as promote for you? Well there's plenty of ways to turn these affiliates into customers.

The first you would think would be looking at the intro product, and having affiliates that buy from you earn a higher commission. There's one problem with that though, what did we say the main goal of our intro product wasn't earlier on? if you remember we said that it's goal isn't to make a profit, but to build your resources.

Charging affiliates cash to join up, whether it is single sale or membership using your intro product, is cutting off your nose to spite your face for this exact reason. This is especially true if you're attracting some heavy hitters and working in the online marketing info product world, not because they can't afford to buy your product, but because it's just a hassle compared to going in, filling in a quick form, promoting straight away. If you've been following us so far, and your affiliate commissions are nice and high to get lots of people promoting, you'll find that you won't be making much profit even if you did get them all to sign up. In any case, it's more likely you'll put them off promoting and lose some quick blasts to some of these peoples big lists if you go about this any Targeted Traffic Simplified

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other way. Steer clear of it, and remember the role of your intro products and the resource itself, your affiliates.

Affiliates to Long-Term

Customers

Looking at affiliates in the light of converting them to long term customers, however, is a different story altogether, simply because that's what your long term product is there to do. Make you a profit, and if any of them sign up and buy this whilst promoting, while it'll be very unlikely it'll be the mainstay source of customers for your business, it can be a nice little bonus. How you do this is only limited by the system you have set up and your imagination, adaptation and implementation. There really is no right or wrong way, and to list every single method would be a whole encyclopedia in itself.

Let me give you some examples though so I don't leave you wonder what I'm talking about. First example, you want to make a profit out of your affiliates, so along with your next ad to them about the newest affiliate program you have released for your newest product goes an offer voucher for a discount, don't just want a boring old discount? Not a problem, how Targeted Traffic Simplified

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about the ticket only becomes valid when they've made five or ten sales.

Even better, instead of pushing affiliates hard, have the ticket only request one sale of your product before it becomes valid.

It's very unlikely an affiliate with a good list is going to make exactly one sale when they blast an ad out. Easy they think, out goes the ad. Ten sales come in instead of the one that they needed. They get a discount or even a free product on top of their commissions. At the same time, you persuaded someone to get out there and promote, not only bringing in more sales, but a bundle more resources that are going to do the same again and again. Best of all you were sleeping at the time. (I love that part)

Now ok granted you might be cringing at me right now wondering why I'm telling you this, but let me say in my defense, first think about what you're selling. If it's a Sixty dollar product, who cares if you give affiliates an 80% discount on top of their commission if they make a single sale.

Remember that's not what we're talking about now. We're discussing high price items, anywhere from $500 to $10k per product. Now that discount starts to seem a little more significant and worthwhile. If I gave you 2k off one of my products on top of a 4k commission for making a single sale, would you blast an ad to your private, targeted list about that?

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There's a whopping wad of cash in it for you, and potentially hundreds more people for me to sell my products to for me.

It doesn't even have to go that far, even if you're only selling a $1250 product. When was the last time you were paid $500

per sale you made? If you have been paid that much before, I bet the product you were selling was pretty successful. Why don't more people pull stuff like this off? Simply wait until you've sold as many as you can in a short period of time, then open it up for affiliates with a deal like this, while the buzz is still there about your product.

Affiliates into JVs

Finally, in the affiliates resource crossing list, lets look at our final resource with a view to turn affiliates into a joint venture partners. This is real easy to do, and it's quick and painless for you. All it involves is either a simple phone call, or personal email. Now we're getting into rare, doesn't happen every day, gotta make this meeting as personal as possible territory.

What you're looking out for is a high rate of sales through your affiliate software. A simple search should do that if you've chosen a good system. Pick out the top two percent that have Targeted Traffic Simplified

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really made a dent and will generally make up the numbers big time and keep them handy. Not only should you have already rewarded them, but you should keep them ready and waiting for your next product, especially if it's related to your previous one.

If they did a good job promoting your previous product, it generally means they have the resources and ability to continue. You should be there when they decide that with a pre-empted contact prior to the release of your shiny new product, offering first stab at promotion and higher commissions than the norm. You may even be able to figure something else out if they have something you want. I can't detail that here, every joint venture is different. Make of it what you need of it. The deal doesn't all have to be higher commissions and more money more money all the time.

If you could have anything right now that would move you towards your goals more quickly, or in an easier way, what is it? Does this person I'm dealing with have it? If the answer is no, a safe bet is always the standard higher commissions. And remember, why are you giving them a load of special-ness over standard affiliates? Because they're valued affiliates. They probably know it already, but it doesn’t half hit home when you say it, especially, as in the above example in the customers resource crossing section, when they see the Targeted Traffic Simplified

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standard offer going out to all the other affiliates (they will be on the same list still after all). That'll sure show them that you're for real, they won't forget you either. Treat them right and they'll continue to make you a whole load of money for many years to come, and provide some really fruitful joint venture proposals and deals.

What to Do with Your JV

Prospects

Talking of joint venture deals, lets move on now to the fifth and final section on crossing your resources over and talk about the do's and dont’s of probably the most lucrative marketing method in the business. Of the big five, your joint venture prospects and partners will likely be the least numerous of all your resources, but with the most stopping power per person. When you think that some of your JV's might end up being seen by lists of ten to a hundred thousand or more, it suddenly becomes clear how important this is. Let’s look at where to take your joint ventures with regards to the other four resources, starting with affiliates.

Turning Your JVs into Affiliates

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First up, you should keep in mind that most joint ventures that you receive after launching your fist two products will come from your affiliates anyway. As far as those who don't, they’re really glorified affiliates only. As with the difference between customers and long term customers, you'll find that even with those who aren't your affiliates, you'll be in contact with them pretty frequently anyway, whether they're on your instant messenger list, or you just fire emails at each other when you each launch new products.

Building up a circle of contacts that act in this way is extremely powerful in itself. Just, it takes a little more time to set up when it comes to product launches. Maintenance won't be a problem if you're using good affiliate software so, in this respect, keep your joint venture prospects separate. They're something special, and you'll likely find yourself in contact with them even more so than your long term customers, and they will be your first line of attack when launching future products.

So when it comes to turning JVs into regular affiliates, don't bother, because they're all that and more already.

Turning Your JVs into Your List

Secondly, turning joint ventures into your list. Not something Targeted Traffic Simplified

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to dwell on, because your joint ventures shouldn't be a list themselves. They should be a selection of business people that have access to resources that are beneficial to your business, not a bunch of e-mail addresses that you fire out ads to. Some may be on your list already, those that like to see what you're getting up to and when, and some may not. Either way, it doesn't matter, and you should never be thinking of your joint ventures as just a list of e-mail addresses. Things should be far more personal than that, at a cost of set up time to you, but producing some major profits and massive resource building potential.

Not Turning Your JVs into

Customers

And now to the section I've been itching to tell you about, and that's moving joint ventures over to become your customers and long-term customers. It's possible that some may have bought from you before, or even learned how to promote from you if your products are geared towards that way of thinking, however, your joint venture partners are way too important to go advertising to unless it's in a 'hey check it out, thought you might find it interesting' kind of way.

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Let me tell you a little story about how not to do this. I used to work with a few people when I first started, and we were getting along fine, we created a few sites, experimented and compared notes a lot, and things were going great until I decided to branch out on my own. At regular intervals over the next three or four months whilst I was working on building my affiliate software, I started to receive interesting e-mails and messages from these people. Now understand that we were business colleagues, kind of like the people you talk to and hang around with and take your lunches with and had a laugh with at work.

Unfortunately that all changed pretty quickly, and although I was still getting the personal one on one deals from these people, they were trying to hard sell me. You can imagine logging on to the net and receiving mails or Instant Messages from one of your old friends that contained sales letter patter and hard sell messages. This is not how joint ventures are supposed to be carried out. It's inevitable, once you've been in contact with people for a period of time, you find yourself more relaxed and chatting more like friends, even though you both know business is the underlying subject.

So here's the deal, no matter how short of cash you get, no matter how much you think they're going to spend, don't hard sell or give your joint ventures sales pitches. Remember what Targeted Traffic Simplified

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they're there for, mutual deals that benefit both your products and businesses. Remember, this doesn't necessarily mean you can't tell them about your new stuff or a new product someone has released, but watch the way you go about it.

It's immediately obvious once you've been around a while when someone you know is trying to sell something to you in this manner. Sure, contact me, tell me about your new stuff, and show me the new opportunity you joined, tell me how it's going and what the word is on the net, ask me if I'm interested in joining you, not a problem, but the moment you start talking to me about how much of a stunningly amazing deal I'm getting, and how it's going to EXPLODE my sales by 400% overnight, guaranteed! Expect me to raise an eyebrow at you, turn around, and walk away. Moral of the story, watch what you're saying and how you're saying it if you want to keep your joint venture partners close.

The Final Diagrams

Alright, do you now see how each resource can go on to become relevant in two sections, double th