FAST EASY MORE (money & sex..... so on) I mentioned certain things are universal. Well, those are the best examples. Almost all of us want lots and lots of money quickly and easily. So what do we constantly get promised? Anything we fine desirable, we want quicker, easier and more of. Did you catch what I revealed. Anything someone finds desirable, this is something to think about.
Niche marketsThis suddenly has a a beautiful ring to it. Someone who wants to learn to play poker better probably wants to learn fast, and the learning to be easy, so they can make more money or impress more people or get more satisfaction ( by beating the crap out of that guy who has been beating him) or whatever. If you are a good poker player, write about it. Put it in .PDF format, write a persuasive sales letter and the lucky buyers of your work will be beating the crap out of that guy in no time. They can thank you later. That wasn't the best analogy, I'm sure you can think of a hundred better ones. I want you to think, something that is very underrated. Always think for yourself. Yes, I know that was an over simplification, this is a starter guide. We got to start somewhere, right.
My main point is, there are thousands of niche markets to go after. Some better than others. What is best? Glad you asked. You'll want to stick with things you know about or are willing to dive in and learn a lot about. I earlier gave a few examples of areas that you are actually teaching psychology without saying so. And we do need to know a lot about that particular subject. Hummmmmmm... And there are a lot more than the examples I used.
Double Hummmmmmmm...... Thinking caps on.
You probably know about the clickbank marketplace. A fantastic place to get ideas about niche markets. http://www.clickbank.com/marketplace.htm browse around with your cap on and see what you come up with. Take notes for future reference.
I had better mention just as there are positive triggers, there are negative ones. And others are in a gray area. For instance “FREE”. That word can get a lot of attention, but not always get you what you are looking for, sales. An email list built on freebie seekers tends to be much less profitable than ones built on known buyers. Even if it was small ticket items of a few bucks., I'd take a list of 100 known buyers over 1000 freebie seekers any day. Keep this in mind if you are thinking of offering something free to build a list. Another thing, if you gave them something free to get them, you may have to keep giving to them to get them to stay. There are exceptions to this. If you write good reports and/or articles and give them away as a trust builder, that can work out well. This works best if it's something unique that you alone created. If it's good work, a loyal following can be built fairly quickly.
When your readers find value in your work, they begin to value their relationship with you. This is why I put the “free” trigger in the gray area, it could go either way. It mostly depends on how you implement it.